Bowater Toyota vs Turners:Which is more popular?
In September 2026, Turners had more branded searches than Bowater Toyota among Nelson used car dealerships in New Zealand. Turners had about 910 branded searches, while Bowater Toyota had 720. Turners made up 34.9% of all Nelson used car dealership searches we track, and Bowater Toyota accounted for 27.6%. When we asked ChatGPT and Google AI Overviews about Nelson used car dealerships, Bowater Toyota and Turners each appeared in three of the four answers. Turners was mentioned before Bowater Toyota in two out of three answers.
Who do people search for more?
Turners, about 26% more searches than Bowater Toyota
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Turners, named ahead of Bowater Toyota in 2 of 3 answers
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Top Nelson used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bowater Toyota and Turners were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Turners was listed before Bowater Toyota in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Turners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bowater Toyota3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Get Cars Richmond3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Value Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Car Company Nelson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dayman Motors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Houston Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Nelson, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Nelson, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Nelson, New Zealand for a reliable used car?”
Searched Google, AI Overview
“nelson car yards”
Searched Google, AI Overview
“used car dealerships nelson”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bowater Toyota or Turners more popular in search?
This chart shows how often people search Google for Bowater Toyota and Turners by name. Each line represents a brand's share of searches for all seven Nelson used car dealerships we track, month by month, from searches in New Zealand.
Share of searches by month for Turners, Bowater Toyota. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Bowater Toyota | Car Company Nelson | Dayman Motors | Value Vehicles | Get Cars Richmond | Houston Motor Group |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 28.2% | 15.3% | 11% | 4.7% | 5.5% | 3.9% |
| Nov 2025 | 30.3% | 27.3% | 14.8% | 12.1% | 5.3% | 5.3% | 4.9% |
| Dec 2025 | 30.1% | 31.2% | 13.8% | 12.4% | 5% | 2.5% | 5% |
| Jan 2026 | 29.7% | 28.8% | 15.7% | 10.8% | 6.5% | 3.6% | 4.9% |
| Feb 2026 | 32.7% | 29.3% | 13% | 10.3% | 6% | 4.7% | 4% |
| Mar 2026 | 29.4% | 28.4% | 15.5% | 12.9% | 6.5% | 3.5% | 3.9% |
| Apr 2026 | 34.7% | 27.5% | 14.9% | 11.5% | 4.2% | 2.7% | 4.6% |
| May 2026 | 33.8% | 26.8% | 14.5% | 11.9% | 5.9% | 2.6% | 4.5% |
| Jun 2026 | 34.2% | 23.7% | 19.4% | 9.5% | 3.9% | 3.6% | 5.6% |
| Jul 2026 | 30.8% | 26.1% | 17.4% | 11.2% | 5.1% | 5.1% | 4.3% |
| Aug 2026 | 35.4% | 26% | 17.3% | 7.9% | 5.8% | 4% | 3.6% |
| Sep 2026 | 34.9% | 27.6% | 14.9% | 9.2% | 5.4% | 4.2% | 3.8% |
How has the Bowater Toyota and Turners comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Bowater Toyota took it in December 2025, Turners took it in January 2026.
- Across the 12 months ending September 2026, Bowater Toyota’s share of searches among Nelson used car dealerships in New Zealand moved from 28.2% to 27.6%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Turners’ share of searches among Nelson used car dealerships in New Zealand moved from 31.4% to 34.9%, and its estimated monthly branded searches moved from 800 to 910.
How did search popularity change for New Zealand Nelson used car dealerships in September 2026?
2 changes
In September 2026, Bowater Toyota gained share of searches among Nelson used car dealerships in New Zealand, from 26% to 27.6%.
In September 2026, Turners lost share of searches among Nelson used car dealerships in New Zealand, from 35.4% to 34.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bowater Toyota’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowater Toyota
1 branded search term
- bowater toyota
Turners
2 branded search terms
- turners cars nelson
- turners nelson
Other head-to-heads among Nelson used car dealerships
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