Brandwave

How popular isTurners?

In September 2026, people searched for Turners by name about 111,000 times in New Zealand, about the same as the previous year. These searches made up 34.9% of all New Zealand Nelson used car dealership searches, placing Turners first out of seven dealerships. When we asked both ChatGPT and Google AI Overviews about Nelson used car dealerships, Turners appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Turners is the most searched of 7 competitors and the most recommended in AI answers.

  1. TurnersShare of searches 34.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Bowater ToyotaShare of searches 27.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Car Company NelsonShare of searches 14.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Dayman MotorsShare of searches 9.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Value VehiclesShare of searches 5.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top Nelson used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Turners was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Turners is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Turners1st
  2. Bowater Toyota2nd
  3. Value Vehicles3rd
  4. Get Cars Richmond4th
  5. Car Company Nelson–
  6. Dayman Motors–
  7. Houston Motor Group–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bowater Toyota3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Get Cars Richmond3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Value Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Car Company Nelson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dayman Motors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Houston Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Nelson used car dealerships

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Nelson used car dealerships compete with Turners?

Turners against Nelson used car dealerships in New Zealand, by month

Share of searches by month for Turners, Bowater Toyota, Car Company Nelson, Dayman Motors, Value Vehicles, Get Cars Richmond, Houston Motor Group. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersBowater ToyotaCar Company NelsonDayman MotorsValue VehiclesGet Cars RichmondHouston Motor Group
Oct 202531.4%28.2%15.3%11%4.7%5.5%3.9%
Nov 202530.3%27.3%14.8%12.1%5.3%5.3%4.9%
Dec 202530.1%31.2%13.8%12.4%5%2.5%5%
Jan 202629.7%28.8%15.7%10.8%6.5%3.6%4.9%
Feb 202632.7%29.3%13%10.3%6%4.7%4%
Mar 202629.4%28.4%15.5%12.9%6.5%3.5%3.9%
Apr 202634.7%27.5%14.9%11.5%4.2%2.7%4.6%
May 202633.8%26.8%14.5%11.9%5.9%2.6%4.5%
Jun 202634.2%23.7%19.4%9.5%3.9%3.6%5.6%
Jul 202630.8%26.1%17.4%11.2%5.1%5.1%4.3%
Aug 202635.4%26%17.3%7.9%5.8%4%3.6%
Sep 202634.9%27.6%14.9%9.2%5.4%4.2%3.8%

  1. 1.Turners

    34.9%

    Held 1st. 910 estimated branded searches, -7.1% vs prior month. Share -0.5 points.

  2. 2.Bowater Toyota

    27.6%

    Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Car Company Nelson

    14.9%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.4 points.

  4. 4.Dayman Motors

    9.2%

    Held 4th. 240 estimated branded searches, +9.1% vs prior month. Share +1.3 points.

  5. 5.Value Vehicles

    5.4%

    Held 5th. 140 estimated branded searches, -12.5% vs prior month. Share -0.4 points.

  6. 6.Get Cars Richmond

    4.2%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Houston Motor Group

    3.8%

    Held 7th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Turners and its closest rivals

Every comparison with Turners

29 comparisons

How has branded search demand for Turners changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 111K.
  • Across the 12 months ending September 2026, Turners’ share of searches among Nelson used car dealerships in New Zealand increased from 31.4% to 34.9%.
  • Across the 12 months ending September 2026, Turners’ share of searches among Nelson used car dealerships in New Zealand peaked at 35.4% in August 2026 and was lowest at 29.4% in March 2026.

How did search popularity change for New Zealand Nelson used car dealerships in September 2026?

6 changes

  1. In September 2026, Bowater Toyota gained share of searches among Nelson used car dealerships in New Zealand, from 26% to 27.6%.

  2. In September 2026, Dayman Motors gained share of searches among Nelson used car dealerships in New Zealand, from 7.9% to 9.2%.

  3. In September 2026, Car Company Nelson lost share of searches among Nelson used car dealerships in New Zealand, from 17.3% to 14.9%.

  4. In September 2026, Turners lost share of searches among Nelson used car dealerships in New Zealand, from 35.4% to 34.9%.

  5. Estimated monthly branded searches for Value Vehicles in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  6. Estimated monthly branded searches for Get Cars Richmond in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Turners’ branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • turner's auto
  • turners
  • turners auction
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars napier
  • turners cars nelson
  • turners cars otahuhu
  • turners cars westgate
  • turners crashed cars
  • turners finance
  • turners napier
  • turners nelson
  • turners te rapa
  • turners used cars
  • turners westgate
  • turnerscars

Do you work for Turners? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Turners compete?

Turners is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car buying sites1st of 453.9%Show ranking
Auction houses1st of 658.3%Show ranking
Vehicle auction houses1st of 470.6%Show ranking
Dunedin used car dealerships1st of 863.6%Show ranking
Nelson used car dealerships1st of 734.9%Shown above
Napier used car dealerships1st of 764%Show ranking
New Plymouth used car dealerships1st of 564%Show ranking
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Is Turners your brand?

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