Brandwave

Vehicle auction houses in New Zealand:Which brands are most popular in search?

In August 2026, Turners was the most searched among vehicle auction houses in New Zealand, with an estimated 116K branded searches and 79.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Turners79.4%
  2. Manheim19.3%
  3. Pickles1.2%
  4. Grays0.11%

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Share of SearchLeaderboard

Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among vehicle auction houses in New Zealand, by month

Share of Search by month for Turners, Manheim. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersManheimPicklesGrays
Oct 202579.4%19.4%1.1%0.06%
Nov 202579.3%19.5%1.1%0.04%
Dec 202580.8%17.8%1.3%0.06%
Jan 202681.8%17.1%1.1%0.04%
Feb 202680.4%18.5%1.1%0.06%
Mar 202680.8%18.1%1.1%0.07%
Apr 202680.2%18.6%1.1%0.11%
May 202679.7%19%1.1%0.09%
Jun 202677%21.8%1.1%0.08%
Jul 202678.8%19.9%1.2%0.09%
Aug 202679.4%19.3%1.2%0.11%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Turners

    79.4%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.7 points

  2. 2.Manheim

    19.3%

    held 2nd · 28.1K estimated branded searches · +0.32% vs prior month · -0.6 points

  3. 3.Pickles

    1.2%

    held 3rd · 1.8K estimated branded searches · +1.1% vs prior month · 0 points

  4. 4.Grays

    0.11%

    held 4th · 160 estimated branded searches · +23.1% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among vehicle auction houses in New Zealand?

In August 2026, Turners was the most searched among vehicle auction houses in New Zealand, with an estimated 116K branded searches and 79.4% estimated Share of Search within this set. Manheim is in 2nd place, 60.2 percentage points behind at 19.3% Share of Search.

New Zealand vehicle auction houses, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Turners79.4%81.8%Jan 202677%Jun 20261st
Manheim19.4% → 19.3%21.8%Jun 202617.1%Jan 20262nd
Pickles1.1% → 1.2%1.3%Dec 20251.1%Apr 20263rd
Grays0.06% → 0.11%0.11%Apr 20260.04%Jan 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among vehicle auction houses in New Zealand peaked at 81.8% in January 2026 and was lowest at 77% in June 2026.
  • Across the 11 months ending August 2026, Manheim’s estimated Share of Search among vehicle auction houses in New Zealand peaked at 21.8% in June 2026 and was lowest at 17.1% in January 2026.
  • Across the 11 months ending August 2026, Turners, Manheim, Pickles and Grays held steady: their estimated Share of Search among vehicle auction houses in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand vehicle auction houses in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.

  2. In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.

  3. Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.

  4. Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.

How the Brand Demand Index is measured

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