Brandwave

How popular isGrays?

In September 2026, people searched for Grays by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.01% of all New Zealand vehicle auction house searches, placing Grays fourth out of four houses. When we asked both ChatGPT and Google AI Overviews about vehicle auction houses, Grays did not appear in any of the answers.

Search and AI answers in September 2026

Grays is the fourth most searched of 4 competitors and not listed in any AI answer.

  1. TurnersShare of searches 70.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ManheimShare of searches 28%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. PicklesShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. GraysShare of searches 0.01%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Grays website (opens in a new tab)

Follow Grays and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top vehicle auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Grays did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Turners1st
  2. Manheim2nd
  3. Pickles–
  4. Grays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turners4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Manheim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about vehicle auction houses

4 answers

  • Asked ChatGPT

    “Which vehicle auction house should I shop at in New Zealand?”

    1. 1Turners
    2. 2Manheim

  • Asked ChatGPT

    “What are the best vehicle auction houses in New Zealand?”

    1. 1Turners
    2. 2Manheim

  • Asked ChatGPT

    “What's the best vehicle auction house in New Zealand for a used car buyer?”

    1. 1Turners
    2. 2Manheim

  • Searched Google, AI Overview

    “car auctions nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “used vehicle auction”

    1. 1Turners
    2. 2Manheim

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which vehicle auction houses compete with Grays?

Grays against vehicle auction houses in New Zealand, by month

Share of searches by month for Turners, Manheim, Grays. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersManheimPicklesGrays
Oct 202570.6%28.2%1.3%0.01%
Nov 202570.7%28%1.3%0.01%
Dec 202571.1%27.5%1.5%0.01%
Jan 202674.6%24.2%1.1%0.01%
Feb 202670.6%28%1.3%0.01%
Mar 202673.4%25.5%1.1%0.01%
Apr 202670.7%28.1%1.2%0%
May 202670.5%28.2%1.3%0.01%
Jun 202666.7%32.1%1.2%0.01%
Jul 202670.6%28.1%1.3%0.01%
Aug 202670.8%28%1.3%0.01%
Sep 202670.6%28%1.3%0.01%

  1. 1.Turners

    70.6%

    Held 1st. 57.6K estimated branded searches, -0.66% vs prior month. Share -0.1 points.

  2. 2.Manheim

    28%

    Held 2nd. 22.9K estimated branded searches, -0.31% vs prior month. Share +0.1 points.

  3. 3.Pickles

    1.3%

    Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share 0 points.

  4. 4.Grays

    0.01%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Grays and its closest rivals

How has branded search demand for Grays changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Grays in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Grays’ share of searches among vehicle auction houses in New Zealand held steady at 0.01%.

How did search popularity change for New Zealand vehicle auction houses in September 2026?

0 changes

Nothing among vehicle auction houses moved beyond provider rounding in September 2026.

How are Grays’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Grays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grays car auction

Do you work for Grays? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Grays your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free