Grays vs Pickles:Which is more popular by branded search in New Zealand?
In August 2026, Pickles had more branded searches than Grays among vehicle auction houses in New Zealand. Pickles was estimated to have 1.8K branded searches compared to Grays’ 160, and held a 1.2% Share of Search versus Grays’ 0.11%.
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Which is more popular in search, Grays or Pickles?
Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pickles, Grays. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Manheim | Pickles | Grays |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 19.4% | 1.1% | 0.06% |
| Nov 2025 | 79.3% | 19.5% | 1.1% | 0.04% |
| Dec 2025 | 80.8% | 17.8% | 1.3% | 0.06% |
| Jan 2026 | 81.8% | 17.1% | 1.1% | 0.04% |
| Feb 2026 | 80.4% | 18.5% | 1.1% | 0.06% |
| Mar 2026 | 80.8% | 18.1% | 1.1% | 0.07% |
| Apr 2026 | 80.2% | 18.6% | 1.1% | 0.11% |
| May 2026 | 79.7% | 19% | 1.1% | 0.09% |
| Jun 2026 | 77% | 21.8% | 1.1% | 0.08% |
| Jul 2026 | 78.8% | 19.9% | 1.2% | 0.09% |
| Aug 2026 | 79.4% | 19.3% | 1.2% | 0.11% |
| Sep 2026 | — | — | — | — |
How has the Grays and Pickles comparison changed over the last 12 months?
3 findings
- Pickles was ahead of Grays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grays’ estimated Share of Search among vehicle auction houses in New Zealand moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 90 to 160.
- Across the 11 months ending August 2026, Pickles’ estimated Share of Search among vehicle auction houses in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 1.6K to 1.8K.
How did search popularity change for New Zealand vehicle auction houses in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Grays’ and Pickles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.