Brandwave

How popular isManheim?

In September 2026, people searched for Manheim by name about 22,900 times in New Zealand, about the same as the previous year. These searches made up 28% of all New Zealand vehicle auction house searches, placing Manheim second out of four houses. When we asked both ChatGPT and Google AI Overviews about vehicle auction houses, Manheim appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Manheim is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. TurnersShare of searches 70.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ManheimShare of searches 28%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. PicklesShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. GraysShare of searches 0.01%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top vehicle auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Manheim appeared in all four answers. Manheim is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Turners1st
  2. Manheim2nd
  3. Pickles–
  4. Grays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turners4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Manheim4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pickles0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grays0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about vehicle auction houses

4 answers

  • Asked ChatGPT

    “Which vehicle auction house should I shop at in New Zealand?”

    1. 1Turners
    2. 2Manheim

  • Asked ChatGPT

    “What are the best vehicle auction houses in New Zealand?”

    1. 1Turners
    2. 2Manheim

  • Asked ChatGPT

    “What's the best vehicle auction house in New Zealand for a used car buyer?”

    1. 1Turners
    2. 2Manheim

  • Searched Google, AI Overview

    “car auctions nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “used vehicle auction”

    1. 1Turners
    2. 2Manheim

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which vehicle auction houses compete with Manheim?

Manheim against vehicle auction houses in New Zealand, by month

Share of searches by month for Turners, Manheim. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersManheimPicklesGrays
Oct 202570.6%28.2%1.3%0.01%
Nov 202570.7%28%1.3%0.01%
Dec 202571.1%27.5%1.5%0.01%
Jan 202674.6%24.2%1.1%0.01%
Feb 202670.6%28%1.3%0.01%
Mar 202673.4%25.5%1.1%0.01%
Apr 202670.7%28.1%1.2%0%
May 202670.5%28.2%1.3%0.01%
Jun 202666.7%32.1%1.2%0.01%
Jul 202670.6%28.1%1.3%0.01%
Aug 202670.8%28%1.3%0.01%
Sep 202670.6%28%1.3%0.01%

  1. 1.Turners

    70.6%

    Held 1st. 57.6K estimated branded searches, -0.66% vs prior month. Share -0.1 points.

  2. 2.Manheim

    28%

    Held 2nd. 22.9K estimated branded searches, -0.31% vs prior month. Share +0.1 points.

  3. 3.Pickles

    1.3%

    Held 3rd. 1.1K estimated branded searches, +2.9% vs prior month. Share 0 points.

  4. 4.Grays

    0.01%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Manheim and its closest rivals

Every comparison with Manheim

2 comparisons

How has branded search demand for Manheim changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Manheim in New Zealand held steady, from 23.1K to 22.9K.
  • Across the 12 months ending September 2026, Manheim’s share of searches among vehicle auction houses in New Zealand peaked at 32.1% in June 2026 and was lowest at 24.2% in January 2026.

How did search popularity change for New Zealand vehicle auction houses in September 2026?

0 changes

Nothing among vehicle auction houses moved beyond provider rounding in September 2026.

How are Manheim’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Manheim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auction manheim
  • manheim
  • manheim auction list
  • manheim auto auction
  • manheim car auction
  • manheim cars
  • manheim ltd
  • manheim machinery auction

Do you work for Manheim? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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