Manheim vs Turners:Which is more popular by branded search in New Zealand?
In August 2026, Turners had more branded searches than Manheim among vehicle auction houses in New Zealand. Turners was estimated to have 116K branded searches compared to Manheim’s 28.1K, and held a 79.4% Share of Search versus Manheim’s 19.3%.
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Which is more popular in search, Manheim or Turners?
Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turners, Manheim. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Manheim | Pickles | Grays |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 19.4% | 1.1% | 0.06% |
| Nov 2025 | 79.3% | 19.5% | 1.1% | 0.04% |
| Dec 2025 | 80.8% | 17.8% | 1.3% | 0.06% |
| Jan 2026 | 81.8% | 17.1% | 1.1% | 0.04% |
| Feb 2026 | 80.4% | 18.5% | 1.1% | 0.06% |
| Mar 2026 | 80.8% | 18.1% | 1.1% | 0.07% |
| Apr 2026 | 80.2% | 18.6% | 1.1% | 0.11% |
| May 2026 | 79.7% | 19% | 1.1% | 0.09% |
| Jun 2026 | 77% | 21.8% | 1.1% | 0.08% |
| Jul 2026 | 78.8% | 19.9% | 1.2% | 0.09% |
| Aug 2026 | 79.4% | 19.3% | 1.2% | 0.11% |
| Sep 2026 | — | — | — | — |
How has the Manheim and Turners comparison changed over the last 12 months?
3 findings
- Turners was ahead of Manheim in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Manheim’s estimated Share of Search among vehicle auction houses in New Zealand moved from 19.4% to 19.3%, and its estimated monthly branded searches moved from 27.5K to 28.1K.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among vehicle auction houses in New Zealand held steady at 79.4%, and its estimated monthly branded searches moved from 112K to 116K.
How did search popularity change for New Zealand vehicle auction houses in August 2026?
2 changes
In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.
In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Manheim’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Manheim
13 branded search terms
- auction manheim
- manheim
- manheim auction au
- manheim auction list
- manheim auto auction
- manheim car auction
- manheim cars
- manheim co nz
- manheim ltd
- manheim machinery auction
- manheim near me
- manheim nz
- manheim online
Turners
34 branded search terms
- turner's auto
- turners
- turners auction
- turners auction damaged cars
- turners auction live
- turners auctions machinery
- turners auto
- turners avalon drive
- turners botany
- turners buy cars
- turners car auctions
- turners cars
- turners cars botany
- turners cars dunedin
- turners cars for sale
- turners cars near me
- turners cars new plymouth
- turners cars otahuhu
- turners cars sell my car
- turners cars te rapa road
- turners cars westgate
- turners cheap cars
- turners co nz
- turners crashed cars
- turners finance
- turners near me
- turners nelson
- turners nz
- turners online
- turners te rapa
- turners used cars
- turners westgate
- turners.co.nz
- turnerscars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.