Grays vs Manheim:Which is more popular by branded search in New Zealand?
In August 2026, Manheim had more branded searches than Grays among vehicle auction houses in New Zealand. Manheim was estimated to have 28.1K branded searches compared to Grays’ 160, and held a 19.3% Share of Search versus Grays’ 0.11%.
Follow Grays vs Manheim and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Grays or Manheim?
Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manheim, Grays. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Manheim | Pickles | Grays |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 19.4% | 1.1% | 0.06% |
| Nov 2025 | 79.3% | 19.5% | 1.1% | 0.04% |
| Dec 2025 | 80.8% | 17.8% | 1.3% | 0.06% |
| Jan 2026 | 81.8% | 17.1% | 1.1% | 0.04% |
| Feb 2026 | 80.4% | 18.5% | 1.1% | 0.06% |
| Mar 2026 | 80.8% | 18.1% | 1.1% | 0.07% |
| Apr 2026 | 80.2% | 18.6% | 1.1% | 0.11% |
| May 2026 | 79.7% | 19% | 1.1% | 0.09% |
| Jun 2026 | 77% | 21.8% | 1.1% | 0.08% |
| Jul 2026 | 78.8% | 19.9% | 1.2% | 0.09% |
| Aug 2026 | 79.4% | 19.3% | 1.2% | 0.11% |
| Sep 2026 | — | — | — | — |
How has the Grays and Manheim comparison changed over the last 12 months?
3 findings
- Manheim was ahead of Grays in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Grays’ estimated Share of Search among vehicle auction houses in New Zealand moved from 0.06% to 0.11%, and its estimated monthly branded searches moved from 90 to 160.
- Across the 11 months ending August 2026, Manheim’s estimated Share of Search among vehicle auction houses in New Zealand moved from 19.4% to 19.3%, and its estimated monthly branded searches moved from 27.5K to 28.1K.
How did search popularity change for New Zealand vehicle auction houses in August 2026?
2 changes
In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.
Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Grays’ and Manheim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Grays
3 branded search terms
- grays auctions nz
- grays car auction
- grays online
Manheim
13 branded search terms
- auction manheim
- manheim
- manheim auction au
- manheim auction list
- manheim auto auction
- manheim car auction
- manheim cars
- manheim co nz
- manheim ltd
- manheim machinery auction
- manheim near me
- manheim nz
- manheim online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.