How popular isGrays in search?
In August 2026, there were an estimated 160 branded searches for Grays in New Zealand which is up 77.8% over the last 11 months. Grays holds 0.11% estimated Share of Search among New Zealand vehicle auction houses and is ranked 4th of 4 competitors for search popularity.
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Which vehicle auction houses compete with Grays?
Share of Search by month for Turners, Manheim, Grays. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Manheim | Pickles | Grays |
|---|---|---|---|---|
| Oct 2025 | 79.4% | 19.4% | 1.1% | 0.06% |
| Nov 2025 | 79.3% | 19.5% | 1.1% | 0.04% |
| Dec 2025 | 80.8% | 17.8% | 1.3% | 0.06% |
| Jan 2026 | 81.8% | 17.1% | 1.1% | 0.04% |
| Feb 2026 | 80.4% | 18.5% | 1.1% | 0.06% |
| Mar 2026 | 80.8% | 18.1% | 1.1% | 0.07% |
| Apr 2026 | 80.2% | 18.6% | 1.1% | 0.11% |
| May 2026 | 79.7% | 19% | 1.1% | 0.09% |
| Jun 2026 | 77% | 21.8% | 1.1% | 0.08% |
| Jul 2026 | 78.8% | 19.9% | 1.2% | 0.09% |
| Aug 2026 | 79.4% | 19.3% | 1.2% | 0.11% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 116K | +4.5% | +0.7 points | |
| 2, held 2nd | 19.3% | 28.1K | +0.32% | -0.6 points | |
| 3, held 3rd | 1.2% | 1.8K | +1.1% | 0 points | |
| 4, held 4th | 0.11% | 160 | +23.1% | 0 points |
1.
Turners
79.4%
held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.7 points
2.
Manheim
19.3%
held 2nd · 28.1K estimated branded searches · +0.32% vs prior month · -0.6 points
3.Pickles
1.2%
held 3rd · 1.8K estimated branded searches · +1.1% vs prior month · 0 points
4.
Grays
0.11%
held 4th · 160 estimated branded searches · +23.1% vs prior month · 0 points
Compare search popularity between Grays and its closest rivals
How has branded search demand for Grays changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Grays in New Zealand rose from 90 to 160.
- Across the 11 months ending August 2026, Grays’ estimated Share of Search among vehicle auction houses in New Zealand held steady, from 0.06% to 0.11%.
How did search popularity change for New Zealand vehicle auction houses in August 2026?
4 changes
In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.
In August 2026, Manheim lost estimated Share of Search among vehicle auction houses in New Zealand, from 19.9% to 19.3%.
Estimated monthly branded searches for Grays in New Zealand rose 77.8% over 11 measured months, from 90 to 160 in August 2026.
Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.
How is Grays measured?
Brandwave collects information about searches that people make online using Grays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- grays auctions nz
- grays car auction
- grays online
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Is Grays your brand?
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