Brandwave

How popular isTurners?

In September 2026, people searched for Turners by name about 111,000 times in New Zealand, about the same as the previous year. These searches made up 63.6% of all New Zealand Dunedin used car dealership searches, placing Turners first out of eight dealerships. When we asked both ChatGPT and Google AI Overviews about Dunedin used car dealerships, Turners appeared in one of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Turners is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. TurnersShare of searches 63.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. True Value CarsShare of searches 15.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Dunedin City MotorsShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Valley Motor CourtShare of searches 5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Auto CourtShare of searches 3.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Dunedin used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions, Turners was mentioned in one out of three: in one of the three ChatGPT answers. Turners is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Value Cars1st
  2. Carzio Cars2nd
  3. Valley Motor Court3rd
  4. Auto Court4th
  5. Turners5th
  6. Dunedin City Motors–
  7. Carbase Carmart–
  8. Jones Motoring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin used car dealerships

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin used car dealerships compete with Turners?

Turners against Dunedin used car dealerships in New Zealand, by month

Share of searches by month for Turners, True Value Cars, Dunedin City Motors, Valley Motor Court, Auto Court, Carbase Carmart. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersTrue Value CarsDunedin City MotorsValley Motor CourtAuto CourtCarbase CarmartJones MotoringCarzio Cars
Oct 202562.4%15.9%7.5%5.5%3.8%2%2.4%0.44%
Nov 202566%15.1%7.1%4.2%2.9%1.7%2.3%0.63%
Dec 202566.2%11.9%8.5%5%2.2%2%3.2%1%
Jan 202665.6%12.4%7.1%4.6%2.9%3.1%3.6%0.63%
Feb 202669.5%10.6%6.2%5.3%2%3.3%2.4%0.66%
Mar 202669.5%11.6%6.7%4.7%1.8%2.9%2%0.79%
Apr 202666.3%16.1%6.3%4.5%1.6%2.2%2.7%0.45%
May 202668.8%12.6%7.3%4.7%1.9%2.1%2.4%0.21%
Jun 202669.9%11.7%6.7%4.4%1.8%2.4%2.6%0.59%
Jul 202668%12.8%7.8%4.3%2%2.2%2.2%0.65%
Aug 202661.8%16.8%8%5.4%2.1%2.3%2.9%0.76%
Sep 202663.6%15.1%7.4%5%3.6%2.6%1.9%0.86%

  1. 1.Turners

    63.6%

    Held 1st. 3.7K estimated branded searches, +14.6% vs prior month. Share +1.8 points.

  2. 2.True Value Cars

    15.1%

    Held 2nd. 880 estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Dunedin City Motors

    7.4%

    Held 3rd. 430 estimated branded searches, +2.4% vs prior month. Share -0.6 points.

  4. 4.Valley Motor Court

    5%

    Held 4th. 290 estimated branded searches, +3.6% vs prior month. Share -0.4 points.

  5. 5.Auto Court

    3.6%

    Moved from 7th to 5th. 210 estimated branded searches, +90.9% vs prior month. Share +1.5 points.

  6. 6.Carbase Carmart

    2.6%

    Held 6th. 150 estimated branded searches, +25% vs prior month. Share +0.3 points.

  7. 7.Jones Motoring

    1.9%

    Moved from 5th to 7th. 110 estimated branded searches, -26.7% vs prior month. Share -1 points.

  8. 8.Carzio Cars

    0.86%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare popularity between Turners and its closest rivals

Every comparison with Turners

29 comparisons

How has branded search demand for Turners changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 111K.
  • Across the 12 months ending September 2026, Turners’ share of searches among Dunedin used car dealerships in New Zealand increased from 62.4% to 63.6%.
  • Across the 12 months ending September 2026, Turners’ share of searches among Dunedin used car dealerships in New Zealand peaked at 69.9% in June 2026 and was lowest at 61.8% in August 2026.

How did search popularity change for New Zealand Dunedin used car dealerships in September 2026?

6 changes

  1. In September 2026, Auto Court overtook Jones Motoring and Carbase Carmart to rank 5th among Dunedin used car dealerships in New Zealand, with 3.6% of the searches.

  2. In September 2026, Turners gained share of searches among Dunedin used car dealerships in New Zealand, from 61.8% to 63.6%.

  3. In September 2026, True Value Cars lost share of searches among Dunedin used car dealerships in New Zealand, from 16.8% to 15.1%.

  4. In September 2026, Jones Motoring lost share of searches among Dunedin used car dealerships in New Zealand, from 2.9% to 1.9%.

  5. In September 2026, Dunedin City Motors lost share of searches among Dunedin used car dealerships in New Zealand, from 8% to 7.4%.

  6. Estimated monthly branded searches for Carzio Cars in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

How are Turners’ branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • turner's auto
  • turners
  • turners auction
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars napier
  • turners cars nelson
  • turners cars otahuhu
  • turners cars westgate
  • turners crashed cars
  • turners finance
  • turners napier
  • turners nelson
  • turners te rapa
  • turners used cars
  • turners westgate
  • turnerscars

Do you work for Turners? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Turners compete?

Turners is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car buying sites1st of 453.9%Show ranking
Auction houses1st of 658.3%Show ranking
Vehicle auction houses1st of 470.6%Show ranking
Dunedin used car dealerships1st of 863.6%Shown above
Nelson used car dealerships1st of 734.9%Show ranking
Napier used car dealerships1st of 764%Show ranking
New Plymouth used car dealerships1st of 564%Show ranking
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