Brandwave

How popular isTrue Value Cars?

In September 2026, people searched for True Value Cars by name about 1,300 times in New Zealand, a 30% increase from the previous year. These searches made up 15.1% of all New Zealand Dunedin used car dealership searches, placing True Value Cars second out of eight dealerships. When we asked both ChatGPT and Google AI Overviews about Dunedin used car dealerships, True Value Cars appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

True Value Cars is the second most searched of 8 competitors and the most recommended in AI answers.

  1. TurnersShare of searches 63.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. True Value CarsShare of searches 15.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Dunedin City MotorsShare of searches 7.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Valley Motor CourtShare of searches 5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Auto CourtShare of searches 3.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th

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Top Dunedin used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions, True Value Cars appeared in all three answers. True Value Cars is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Value Cars1st
  2. Carzio Cars2nd
  3. Valley Motor Court3rd
  4. Auto Court4th
  5. Turners5th
  6. Dunedin City Motors–
  7. Carbase Carmart–
  8. Jones Motoring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin used car dealerships

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin used car dealerships compete with True Value Cars?

True Value Cars against Dunedin used car dealerships in New Zealand, by month

Share of searches by month for Turners, True Value Cars, Dunedin City Motors, Valley Motor Court, Auto Court, Carbase Carmart. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersTrue Value CarsDunedin City MotorsValley Motor CourtAuto CourtCarbase CarmartJones MotoringCarzio Cars
Oct 202562.4%15.9%7.5%5.5%3.8%2%2.4%0.44%
Nov 202566%15.1%7.1%4.2%2.9%1.7%2.3%0.63%
Dec 202566.2%11.9%8.5%5%2.2%2%3.2%1%
Jan 202665.6%12.4%7.1%4.6%2.9%3.1%3.6%0.63%
Feb 202669.5%10.6%6.2%5.3%2%3.3%2.4%0.66%
Mar 202669.5%11.6%6.7%4.7%1.8%2.9%2%0.79%
Apr 202666.3%16.1%6.3%4.5%1.6%2.2%2.7%0.45%
May 202668.8%12.6%7.3%4.7%1.9%2.1%2.4%0.21%
Jun 202669.9%11.7%6.7%4.4%1.8%2.4%2.6%0.59%
Jul 202668%12.8%7.8%4.3%2%2.2%2.2%0.65%
Aug 202661.8%16.8%8%5.4%2.1%2.3%2.9%0.76%
Sep 202663.6%15.1%7.4%5%3.6%2.6%1.9%0.86%
  1. 1.Turners

    63.6%

    Held 1st. 3.7K estimated branded searches, +14.6% vs prior month. Share +1.8 points.

  2. Held 2nd. 880 estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. Held 3rd. 430 estimated branded searches, +2.4% vs prior month. Share -0.6 points.

  4. Held 4th. 290 estimated branded searches, +3.6% vs prior month. Share -0.4 points.

  5. 5.Auto Court

    3.6%

    Moved from 7th to 5th. 210 estimated branded searches, +90.9% vs prior month. Share +1.5 points.

  6. Held 6th. 150 estimated branded searches, +25% vs prior month. Share +0.3 points.

  7. Moved from 5th to 7th. 110 estimated branded searches, -26.7% vs prior month. Share -1 points.

  8. 8.Carzio Cars

    0.86%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share +0.1 points.

Compare popularity between True Value Cars and its closest rivals

Every comparison with True Value Cars

6 comparisons

How has branded search demand for True Value Cars changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for True Value Cars in New Zealand rose from 1K to 1.3K.
  • Across the 12 months ending September 2026, True Value Cars’ share of searches among Dunedin used car dealerships in New Zealand decreased from 15.9% to 15.1%.
  • Across the 12 months ending September 2026, True Value Cars’ share of searches among Dunedin used car dealerships in New Zealand peaked at 16.8% in August 2026 and was lowest at 10.6% in February 2026.

How did search popularity change for New Zealand Dunedin used car dealerships in September 2026?

6 changes
  1. In September 2026, Auto Court overtook Jones Motoring and Carbase Carmart to rank 5th among Dunedin used car dealerships in New Zealand, with 3.6% of the searches.

  2. In September 2026, Turners gained share of searches among Dunedin used car dealerships in New Zealand, from 61.8% to 63.6%.

  3. In September 2026, True Value Cars lost share of searches among Dunedin used car dealerships in New Zealand, from 16.8% to 15.1%.

  4. In September 2026, Jones Motoring lost share of searches among Dunedin used car dealerships in New Zealand, from 2.9% to 1.9%.

  5. In September 2026, Dunedin City Motors lost share of searches among Dunedin used car dealerships in New Zealand, from 8% to 7.4%.

  6. Estimated monthly branded searches for Carzio Cars in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.

How are True Value Cars’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using True Value Cars’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • true value cars dunedin

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How the Brand Demand Index is measured

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Is True Value Cars your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.