Brandwave

Jones Motoring vs True Value Cars:Which is more popular?

In September 2026, True Value Cars had more branded searches than Jones Motoring among Dunedin used car dealerships in New Zealand. True Value Cars had about 880 branded searches, while Jones Motoring had 110. True Value Cars made up 15.1% of all Dunedin used car dealership searches we track, and Jones Motoring accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about Dunedin used car dealerships, True Value Cars appeared in all three answers and Jones Motoring in none.

Among Dunedin used car dealerships in New Zealand in September 2026

Who do people search for more?

True Value Cars, about 8 searches for every 1 for Jones Motoring

True Value Cars 880 searchesJones Motoring 110 searches

Who does AI mention more?

True Value Cars, mentioned in every answer we collected

True Value Cars in 3 of 3Jones Motoring in 0 of 3

Who does AI recommend more?

True Value Cars, the only one of the two named

True Value Cars first in 3Jones Motoring never named

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Top Dunedin used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions, True Value Cars appeared in all three answers. Jones Motoring did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Value Cars1st
  2. Carzio Cars2nd
  3. Valley Motor Court3rd
  4. Auto Court4th
  5. Turners5th
  6. Dunedin City Motors–
  7. Carbase Carmart–
  8. Jones Motoring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin used car dealerships

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jones Motoring or True Value Cars more popular in search?

This chart shows how often people search Google for Jones Motoring and True Value Cars by name. Each line represents a brand's share of searches for all eight Dunedin used car dealerships we track, month by month, from searches in New Zealand.

Jones Motoring and True Value Cars among Dunedin used car dealerships in New Zealand, by month

Share of searches by month for True Value Cars, Jones Motoring. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersTrue Value CarsDunedin City MotorsValley Motor CourtAuto CourtCarbase CarmartJones MotoringCarzio Cars
Oct 202562.4%15.9%7.5%5.5%3.8%2%2.4%0.44%
Nov 202566%15.1%7.1%4.2%2.9%1.7%2.3%0.63%
Dec 202566.2%11.9%8.5%5%2.2%2%3.2%1%
Jan 202665.6%12.4%7.1%4.6%2.9%3.1%3.6%0.63%
Feb 202669.5%10.6%6.2%5.3%2%3.3%2.4%0.66%
Mar 202669.5%11.6%6.7%4.7%1.8%2.9%2%0.79%
Apr 202666.3%16.1%6.3%4.5%1.6%2.2%2.7%0.45%
May 202668.8%12.6%7.3%4.7%1.9%2.1%2.4%0.21%
Jun 202669.9%11.7%6.7%4.4%1.8%2.4%2.6%0.59%
Jul 202668%12.8%7.8%4.3%2%2.2%2.2%0.65%
Aug 202661.8%16.8%8%5.4%2.1%2.3%2.9%0.76%
Sep 202663.6%15.1%7.4%5%3.6%2.6%1.9%0.86%

How has the Jones Motoring and True Value Cars comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin used car dealerships in September 2026?

3 changes

  1. In September 2026, Auto Court overtook Jones Motoring and Carbase Carmart to rank 5th among Dunedin used car dealerships in New Zealand, with 3.6% of the searches.

  2. In September 2026, True Value Cars lost share of searches among Dunedin used car dealerships in New Zealand, from 16.8% to 15.1%.

  3. In September 2026, Jones Motoring lost share of searches among Dunedin used car dealerships in New Zealand, from 2.9% to 1.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jones Motoring’s and True Value Cars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jones Motoring

2 branded search terms

  • jones motoring
  • jones motoring dunedin

True Value Cars

1 branded search term

  • true value cars dunedin

How the Brand Demand Index is measured

Other head-to-heads among Dunedin used car dealerships

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