Brandwave

True Value Cars vs Turners:Which is more popular?

In September 2026, Turners had more branded searches than True Value Cars among Dunedin used car dealerships in New Zealand. Turners had about 3,700 branded searches, while True Value Cars had 880. Turners made up 63.6% of all Dunedin used car dealership searches we track, and True Value Cars accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about Dunedin used car dealerships, True Value Cars appeared in all three answers and Turners in one. True Value Cars was mentioned before Turners in every answer.

Among Dunedin used car dealerships in New Zealand in September 2026

Who do people search for more?

Turners, about 4 searches for every 1 for True Value Cars

Turners 3.7K searchesTrue Value Cars 880 searches

Who does AI mention more?

True Value Cars, mentioned in every answer we collected

True Value Cars in 3 of 3Turners in 1 of 3

Who does AI recommend more?

True Value Cars, named ahead of Turners in every answer

True Value Cars first in 3Turners never first

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Top Dunedin used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions, True Value Cars appeared in all three answers. Turners was mentioned in one out of three: in one of the three ChatGPT answers. True Value Cars was listed before Turners in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. True Value Cars1st
  2. Carzio Cars2nd
  3. Valley Motor Court3rd
  4. Auto Court4th
  5. Turners5th
  6. Dunedin City Motors–
  7. Carbase Carmart–
  8. Jones Motoring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin used car dealerships

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is True Value Cars or Turners more popular in search?

This chart shows how often people search Google for True Value Cars and Turners by name. Each line represents a brand's share of searches for all eight Dunedin used car dealerships we track, month by month, from searches in New Zealand.

True Value Cars and Turners among Dunedin used car dealerships in New Zealand, by month

Share of searches by month for Turners, True Value Cars. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersTrue Value CarsDunedin City MotorsValley Motor CourtAuto CourtCarbase CarmartJones MotoringCarzio Cars
Oct 202562.4%15.9%7.5%5.5%3.8%2%2.4%0.44%
Nov 202566%15.1%7.1%4.2%2.9%1.7%2.3%0.63%
Dec 202566.2%11.9%8.5%5%2.2%2%3.2%1%
Jan 202665.6%12.4%7.1%4.6%2.9%3.1%3.6%0.63%
Feb 202669.5%10.6%6.2%5.3%2%3.3%2.4%0.66%
Mar 202669.5%11.6%6.7%4.7%1.8%2.9%2%0.79%
Apr 202666.3%16.1%6.3%4.5%1.6%2.2%2.7%0.45%
May 202668.8%12.6%7.3%4.7%1.9%2.1%2.4%0.21%
Jun 202669.9%11.7%6.7%4.4%1.8%2.4%2.6%0.59%
Jul 202668%12.8%7.8%4.3%2%2.2%2.2%0.65%
Aug 202661.8%16.8%8%5.4%2.1%2.3%2.9%0.76%
Sep 202663.6%15.1%7.4%5%3.6%2.6%1.9%0.86%

How has the True Value Cars and Turners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin used car dealerships in September 2026?

2 changes

  1. In September 2026, Turners gained share of searches among Dunedin used car dealerships in New Zealand, from 61.8% to 63.6%.

  2. In September 2026, True Value Cars lost share of searches among Dunedin used car dealerships in New Zealand, from 16.8% to 15.1%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using True Value Cars’ and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

True Value Cars

1 branded search term

  • true value cars dunedin

Turners

15 branded search terms

  • turner's auto
  • turners
  • turners auction
  • turners auto
  • turners avalon drive
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars dunedin
  • turners cars westgate
  • turners crashed cars
  • turners finance
  • turners used cars
  • turners westgate
  • turnerscars

How the Brand Demand Index is measured

Other head-to-heads among Dunedin used car dealerships

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