Brandwave

International Art Centre vs Turners:Which is more popular?

In September 2026, Turners had more branded searches than International Art Centre among auction houses in New Zealand. Turners had about 57,800 branded searches, while International Art Centre had 1,300. Turners made up 58.3% of all auction house searches we track, and International Art Centre accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about auction houses, International Art Centre appeared in two of the three answers and Turners in none.

Among auction houses in New Zealand in September 2026

Who do people search for more?

Turners, about 44 searches for every 1 for International Art Centre

Turners 57.8K searchesInternational Art Centre 1.3K searches

Who does AI mention more?

International Art Centre, mentioned in 2 of 3 answers, Turners in 0

International Art Centre in 2 of 3Turners in 0 of 3

Who does AI recommend more?

International Art Centre, the only one of the two named

International Art Centre first in 2Turners never named

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Top auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions, International Art Centre was mentioned in two out of three: in two of the three ChatGPT answers. Turners did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webb's1st
  2. Cordy's2nd
  3. Dunbar Sloane3rd
  4. Art+Object4th
  5. International Art Centre5th
  6. Turners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about auction houses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is International Art Centre or Turners more popular in search?

This chart shows how often people search Google for International Art Centre and Turners by name. Each line represents a brand's share of searches for all six auction houses we track, month by month, from searches in New Zealand.

International Art Centre and Turners among auction houses in New Zealand, by month

Share of searches by month for Turners, International Art Centre. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersWebb'sCordy'sDunbar SloaneInternational Art CentreArt+Object
Oct 202558%18.1%9.9%11.5%1.6%0.85%
Nov 202558.9%18.4%10.1%9.9%1.9%0.81%
Dec 202562.5%19%8.5%8.6%0.92%0.45%
Jan 202670.3%14.8%8.1%5.7%0.88%0.32%
Feb 202658.1%16.7%12.1%10.5%1.6%0.85%
Mar 202659%15.5%12.6%10.5%1.6%0.72%
Apr 202658.8%17%12.3%9.9%1.6%0.34%
May 202654.2%19.1%13.9%11.1%1.5%0.28%
Jun 202656%18%14.2%9.6%1.5%0.73%
Jul 202653.7%19.1%13.8%11.5%1.5%0.47%
Aug 202654.9%19.2%14%9.9%1.5%0.5%
Sep 202658.3%16.8%12.2%10.6%1.3%0.81%

How has the International Art Centre and Turners comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand auction houses in September 2026?

2 changes

  1. In September 2026, Turners gained share of searches among auction houses in New Zealand, from 54.9% to 58.3%.

  2. Estimated monthly branded searches for International Art Centre in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using International Art Centre’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

International Art Centre

1 branded search term

  • international art centre

Turners

11 branded search terms

  • turners
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners car auctions
  • turners finance
  • turners nelson
  • turners te rapa
  • turners westgate

How the Brand Demand Index is measured

Other head-to-heads among auction houses

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