Brandwave

How popular isDunbar Sloane?

In September 2026, people searched for Dunbar Sloane by name about 10,500 times in New Zealand, an 8.7% decrease from the previous year. These searches made up 10.6% of all New Zealand auction house searches, placing Dunbar Sloane fourth out of six houses. When we asked both ChatGPT and Google AI Overviews about auction houses, Dunbar Sloane appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Dunbar Sloane is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. TurnersShare of searches 58.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Webb'sShare of searches 16.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Cordy'sShare of searches 12.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Dunbar SloaneShare of searches 10.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. International Art CentreShare of searches 1.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Dunbar Sloane appeared in all three answers. Dunbar Sloane is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webb's1st
  2. Cordy's2nd
  3. Dunbar Sloane3rd
  4. Art+Object4th
  5. International Art Centre5th
  6. Turners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about auction houses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which auction houses compete with Dunbar Sloane?

Dunbar Sloane against auction houses in New Zealand, by month

Share of searches by month for Turners, Webb's, Cordy's, Dunbar Sloane. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersWebb'sCordy'sDunbar SloaneInternational Art CentreArt+Object
Oct 202558%18.1%9.9%11.5%1.6%0.85%
Nov 202558.9%18.4%10.1%9.9%1.9%0.81%
Dec 202562.5%19%8.5%8.6%0.92%0.45%
Jan 202670.3%14.8%8.1%5.7%0.88%0.32%
Feb 202658.1%16.7%12.1%10.5%1.6%0.85%
Mar 202659%15.5%12.6%10.5%1.6%0.72%
Apr 202658.8%17%12.3%9.9%1.6%0.34%
May 202654.2%19.1%13.9%11.1%1.5%0.28%
Jun 202656%18%14.2%9.6%1.5%0.73%
Jul 202653.7%19.1%13.8%11.5%1.5%0.47%
Aug 202654.9%19.2%14%9.9%1.5%0.5%
Sep 202658.3%16.8%12.2%10.6%1.3%0.81%

  1. 1.Turners

    58.3%

    Held 1st. 57.8K estimated branded searches, -0.64% vs prior month. Share +3.4 points.

  2. 2.Webb's

    16.8%

    Held 2nd. 16.6K estimated branded searches, -18.4% vs prior month. Share -2.5 points.

  3. 3.Cordy's

    12.2%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Dunbar Sloane

    10.6%

    Held 4th. 10.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.International Art Centre

    1.3%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Art+Object

    0.81%

    Held 6th. 800 estimated branded searches, +50.9% vs prior month. Share +0.3 points.

Compare popularity between Dunbar Sloane and its closest rivals

Every comparison with Dunbar Sloane

5 comparisons

How has branded search demand for Dunbar Sloane changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dunbar Sloane in New Zealand fell from 11.5K to 10.5K.
  • Across the 12 months ending September 2026, Dunbar Sloane’s share of searches among auction houses in New Zealand decreased from 11.5% to 10.6%.
  • Across the 12 months ending September 2026, Dunbar Sloane’s share of searches among auction houses in New Zealand peaked at 11.5% in October 2025 and was lowest at 5.7% in January 2026.
  • Across the 12 months ending September 2026, Dunbar Sloane fell from 3rd to 4th among auction houses in New Zealand.

How did search popularity change for New Zealand auction houses in September 2026?

5 changes

  1. In September 2026, Turners gained share of searches among auction houses in New Zealand, from 54.9% to 58.3%.

  2. In September 2026, Dunbar Sloane gained share of searches among auction houses in New Zealand, from 9.9% to 10.6%.

  3. In September 2026, Webb's lost share of searches among auction houses in New Zealand, from 19.2% to 16.8%.

  4. In September 2026, Cordy's lost share of searches among auction houses in New Zealand, from 14% to 12.2%.

  5. Estimated monthly branded searches for International Art Centre in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Dunbar Sloane’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dunbar Sloane’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dunbar sloane
  • dunbar sloane auction
  • dunbarsloane

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