Brandwave

How popular isCordy's?

In September 2026, people searched for Cordy's by name about 12,100 times in New Zealand, a 22.2% increase from the previous year. These searches made up 12.2% of all New Zealand auction house searches, placing Cordy's third out of six houses. When we asked both ChatGPT and Google AI Overviews about auction houses, Cordy's appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Cordy's is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. TurnersShare of searches 58.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Webb'sShare of searches 16.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Cordy'sShare of searches 12.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Dunbar SloaneShare of searches 10.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. International Art CentreShare of searches 1.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Cordy's appeared in all three answers. Cordy's is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webb's1st
  2. Cordy's2nd
  3. Dunbar Sloane3rd
  4. Art+Object4th
  5. International Art Centre5th
  6. Turners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about auction houses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which auction houses compete with Cordy's?

Cordy's against auction houses in New Zealand, by month

Share of searches by month for Turners, Webb's, Cordy's, Dunbar Sloane. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersWebb'sCordy'sDunbar SloaneInternational Art CentreArt+Object
Oct 202558%18.1%9.9%11.5%1.6%0.85%
Nov 202558.9%18.4%10.1%9.9%1.9%0.81%
Dec 202562.5%19%8.5%8.6%0.92%0.45%
Jan 202670.3%14.8%8.1%5.7%0.88%0.32%
Feb 202658.1%16.7%12.1%10.5%1.6%0.85%
Mar 202659%15.5%12.6%10.5%1.6%0.72%
Apr 202658.8%17%12.3%9.9%1.6%0.34%
May 202654.2%19.1%13.9%11.1%1.5%0.28%
Jun 202656%18%14.2%9.6%1.5%0.73%
Jul 202653.7%19.1%13.8%11.5%1.5%0.47%
Aug 202654.9%19.2%14%9.9%1.5%0.5%
Sep 202658.3%16.8%12.2%10.6%1.3%0.81%

  1. 1.Turners

    58.3%

    Held 1st. 57.8K estimated branded searches, -0.64% vs prior month. Share +3.4 points.

  2. 2.Webb's

    16.8%

    Held 2nd. 16.6K estimated branded searches, -18.4% vs prior month. Share -2.5 points.

  3. 3.Cordy's

    12.2%

    Held 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Dunbar Sloane

    10.6%

    Held 4th. 10.5K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.International Art Centre

    1.3%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Art+Object

    0.81%

    Held 6th. 800 estimated branded searches, +50.9% vs prior month. Share +0.3 points.

Compare popularity between Cordy's and its closest rivals

Every comparison with Cordy's

5 comparisons

How has branded search demand for Cordy's changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Cordy's in New Zealand rose from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Cordy's’ share of searches among auction houses in New Zealand increased from 9.9% to 12.2%.
  • Across the 12 months ending September 2026, Cordy's’ share of searches among auction houses in New Zealand peaked at 14.2% in June 2026 and was lowest at 8.1% in January 2026.
  • Across the 12 months ending September 2026, Cordy's rose from 4th to 3rd among auction houses in New Zealand.

How did search popularity change for New Zealand auction houses in September 2026?

5 changes

  1. In September 2026, Turners gained share of searches among auction houses in New Zealand, from 54.9% to 58.3%.

  2. In September 2026, Dunbar Sloane gained share of searches among auction houses in New Zealand, from 9.9% to 10.6%.

  3. In September 2026, Webb's lost share of searches among auction houses in New Zealand, from 19.2% to 16.8%.

  4. In September 2026, Cordy's lost share of searches among auction houses in New Zealand, from 14% to 12.2%.

  5. Estimated monthly branded searches for International Art Centre in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Cordy's’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Cordy's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cordys

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How the Brand Demand Index is measured

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