Brandwave

Cordy's vs Turners:Which is more popular by branded search in New Zealand?

In August 2026, Turners had more branded searches than Cordy's among auction houses in New Zealand. Turners was estimated to have 116K branded searches compared to Cordy's’ 22.9K, and held a 64.1% Share of Search versus Cordy's’ 12.7%.

Share of Search among auction houses in New Zealand in August 2026Which is more popular in search, Cordy's or Turners?
Cordy's12.7%22.9K searches
vs
Turners64.1%116K searches

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Which is more popular in search, Cordy's or Turners?

Compare the art, antiques and collectables auction houses New Zealanders buy and sell through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cordy's and Turners among auction houses in New Zealand, by month

Share of Search by month for Turners, Cordy's. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersWebb'sCordy'sDunbar SloaneArt+Object
Oct 202564.9%15.3%11.5%6.7%1.6%
Nov 202565.8%15.4%11.5%5.7%1.6%
Dec 202570.2%15.1%9.2%4.7%0.86%
Jan 202676%12.3%7.7%3.3%0.69%
Feb 202668.1%13.5%10.8%6.1%1.6%
Mar 202667.3%13.7%11.1%6.4%1.5%
Apr 202668.7%13.8%11%5.7%0.79%
May 202664.4%15.7%12.5%6.5%0.91%
Jun 202665.6%14.3%12.8%5.6%1.8%
Jul 202662.6%16.3%13%7%1.2%
Aug 202664.1%15.9%12.7%5.9%1.4%
Sep 2026—————

How has the Cordy's and Turners comparison changed over the last 12 months?

  • Turners was ahead of Cordy's in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cordy's’ estimated Share of Search among auction houses in New Zealand moved from 11.5% to 12.7%, and its estimated monthly branded searches moved from 19.9K to 22.9K.
  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among auction houses in New Zealand moved from 64.9% to 64.1%, and its estimated monthly branded searches moved from 112K to 116K.

How did search popularity change for New Zealand auction houses in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among auction houses in New Zealand, from 62.6% to 64.1%.

  2. Estimated monthly branded searches for Cordy's in New Zealand rose 15.6% over 11 measured months, from 19.9K to 22.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cordy's’ and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cordy's

4 branded search terms

  • cordys
  • cordys co nz
  • cordys near me
  • cordys nz

Turners

34 branded search terms

  • turner's auto
  • turners
  • turners auction
  • turners auction damaged cars
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars for sale
  • turners cars near me
  • turners cars new plymouth
  • turners cars otahuhu
  • turners cars sell my car
  • turners cars te rapa road
  • turners cars westgate
  • turners cheap cars
  • turners co nz
  • turners crashed cars
  • turners finance
  • turners near me
  • turners nelson
  • turners nz
  • turners online
  • turners te rapa
  • turners used cars
  • turners westgate
  • turners.co.nz
  • turnerscars

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.