Brandwave

Cordy's vs Dunbar Sloane:Which is more popular?

In September 2026, Cordy's had more branded searches than Dunbar Sloane among auction houses in New Zealand. Cordy's had about 12,100 branded searches, while Dunbar Sloane had 10,500. Cordy's made up 12.2% of all auction house searches we track, and Dunbar Sloane accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about auction houses, both Cordy's and Dunbar Sloane appeared in all three answers. Cordy's was mentioned before Dunbar Sloane in two out of three answers.

Among auction houses in New Zealand in September 2026

Who do people search for more?

Cordy's, about 15% more searches than Dunbar Sloane

Cordy's 12.1K searchesDunbar Sloane 10.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Cordy's in 3 of 3Dunbar Sloane in 3 of 3

Who does AI recommend more?

Cordy's, named ahead of Dunbar Sloane in 2 of 3 answers

Cordy's first in 2Dunbar Sloane first in 1

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Top auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Cordy's and Dunbar Sloane showed up in all three answers. Cordy's was listed before Dunbar Sloane in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webb's1st
  2. Cordy's2nd
  3. Dunbar Sloane3rd
  4. Art+Object4th
  5. International Art Centre5th
  6. Turners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about auction houses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cordy's or Dunbar Sloane more popular in search?

This chart shows how often people search Google for Cordy's and Dunbar Sloane by name. Each line represents a brand's share of searches for all six auction houses we track, month by month, from searches in New Zealand.

Cordy's and Dunbar Sloane among auction houses in New Zealand, by month

Share of searches by month for Cordy's, Dunbar Sloane. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersWebb'sCordy'sDunbar SloaneInternational Art CentreArt+Object
Oct 202558%18.1%9.9%11.5%1.6%0.85%
Nov 202558.9%18.4%10.1%9.9%1.9%0.81%
Dec 202562.5%19%8.5%8.6%0.92%0.45%
Jan 202670.3%14.8%8.1%5.7%0.88%0.32%
Feb 202658.1%16.7%12.1%10.5%1.6%0.85%
Mar 202659%15.5%12.6%10.5%1.6%0.72%
Apr 202658.8%17%12.3%9.9%1.6%0.34%
May 202654.2%19.1%13.9%11.1%1.5%0.28%
Jun 202656%18%14.2%9.6%1.5%0.73%
Jul 202653.7%19.1%13.8%11.5%1.5%0.47%
Aug 202654.9%19.2%14%9.9%1.5%0.5%
Sep 202658.3%16.8%12.2%10.6%1.3%0.81%

How has the Cordy's and Dunbar Sloane comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Cordy's took it in November 2025, Dunbar Sloane took it in December 2025, Cordy's took it in January 2026.
  • Across the 12 months ending September 2026, Cordy's’ share of searches among auction houses in New Zealand moved from 9.9% to 12.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
  • Across the 12 months ending September 2026, Dunbar Sloane’s share of searches among auction houses in New Zealand moved from 11.5% to 10.6%, and its estimated monthly branded searches moved from 11.5K to 10.5K.

How did search popularity change for New Zealand auction houses in September 2026?

2 changes

  1. In September 2026, Dunbar Sloane gained share of searches among auction houses in New Zealand, from 9.9% to 10.6%.

  2. In September 2026, Cordy's lost share of searches among auction houses in New Zealand, from 14% to 12.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cordy's’ and Dunbar Sloane’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cordy's

1 branded search term

  • cordys

Dunbar Sloane

3 branded search terms

  • dunbar sloane
  • dunbar sloane auction
  • dunbarsloane

How the Brand Demand Index is measured

Other head-to-heads among auction houses

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