Cordy's vs Webb's:Which is more popular?
In September 2026, Webb's had more branded searches than Cordy's among auction houses in New Zealand. Webb's had about 16,600 branded searches, while Cordy's had 12,100. Webb's made up 16.8% of all auction house searches we track, and Cordy's accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about auction houses, both Cordy's and Webb's appeared in all three answers. Webb's was mentioned before Cordy's in two out of three answers.
Who do people search for more?
Webb's, about 37% more searches than Cordy's
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Webb's, named ahead of Cordy's in 2 of 3 answers
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Top auction houses in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Cordy's and Webb's showed up in all three answers. Webb's was listed before Cordy's in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Webb's3 of 3Named in 3 of 3 ChatGPT answers
Cordy's3 of 3Named in 3 of 3 ChatGPT answers
Dunbar Sloane3 of 3Named in 3 of 3 ChatGPT answers- International Art Centre2 of 3Named in 2 of 3 ChatGPT answers
Art+Object2 of 3Named in 2 of 3 ChatGPT answers
Turners0 of 3Named in 0 of 3 ChatGPT answers
See every answer about auction houses
3 answers
Asked ChatGPT
“Which auction house should I shop at in New Zealand?”
Asked ChatGPT
“What are the best auction houses in New Zealand?”
Asked ChatGPT
“What's the best auction house in New Zealand for art and antiques?”
Searched Google, AI Overview
“auction houses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“art auction nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Cordy's or Webb's more popular in search?
This chart shows how often people search Google for Cordy's and Webb's by name. Each line represents a brand's share of searches for all six auction houses we track, month by month, from searches in New Zealand.
Share of searches by month for Webb's, Cordy's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Webb's | Cordy's | Dunbar Sloane | International Art Centre | Art+Object |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 18.1% | 9.9% | 11.5% | 1.6% | 0.85% |
| Nov 2025 | 58.9% | 18.4% | 10.1% | 9.9% | 1.9% | 0.81% |
| Dec 2025 | 62.5% | 19% | 8.5% | 8.6% | 0.92% | 0.45% |
| Jan 2026 | 70.3% | 14.8% | 8.1% | 5.7% | 0.88% | 0.32% |
| Feb 2026 | 58.1% | 16.7% | 12.1% | 10.5% | 1.6% | 0.85% |
| Mar 2026 | 59% | 15.5% | 12.6% | 10.5% | 1.6% | 0.72% |
| Apr 2026 | 58.8% | 17% | 12.3% | 9.9% | 1.6% | 0.34% |
| May 2026 | 54.2% | 19.1% | 13.9% | 11.1% | 1.5% | 0.28% |
| Jun 2026 | 56% | 18% | 14.2% | 9.6% | 1.5% | 0.73% |
| Jul 2026 | 53.7% | 19.1% | 13.8% | 11.5% | 1.5% | 0.47% |
| Aug 2026 | 54.9% | 19.2% | 14% | 9.9% | 1.5% | 0.5% |
| Sep 2026 | 58.3% | 16.8% | 12.2% | 10.6% | 1.3% | 0.81% |
How has the Cordy's and Webb's comparison changed over the last 12 months?
3 findings
- Webb's was ahead of Cordy's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cordy's’ share of searches among auction houses in New Zealand moved from 9.9% to 12.2%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Webb's’ share of searches among auction houses in New Zealand moved from 18.1% to 16.8%, and its estimated monthly branded searches moved from 18.1K to 16.6K.
How did search popularity change for New Zealand auction houses in September 2026?
2 changes
In September 2026, Webb's lost share of searches among auction houses in New Zealand, from 19.2% to 16.8%.
In September 2026, Cordy's lost share of searches among auction houses in New Zealand, from 14% to 12.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cordy's’ and Webb's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among auction houses
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