Turners vs Webb's:Which is more popular?
In September 2026, Turners had more branded searches than Webb's among auction houses in New Zealand. Turners had about 57,800 branded searches, while Webb's had 16,600. Turners made up 58.3% of all auction house searches we track, and Webb's accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about auction houses, Webb's appeared in all three answers and Turners in none.
Who do people search for more?
Turners, about 3 searches for every 1 for Webb's
Who does AI mention more?
Webb's, mentioned in every answer we collected
Who does AI recommend more?
Webb's, the only one of the two named
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Top auction houses in ChatGPT and Google AI Overviews
In three ChatGPT questions, Webb's appeared in all three answers. Turners did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Webb's3 of 3Named in 3 of 3 ChatGPT answers
Cordy's3 of 3Named in 3 of 3 ChatGPT answers
Dunbar Sloane3 of 3Named in 3 of 3 ChatGPT answers- International Art Centre2 of 3Named in 2 of 3 ChatGPT answers
Art+Object2 of 3Named in 2 of 3 ChatGPT answers- Turners0 of 3Named in 0 of 3 ChatGPT answers
See every answer about auction houses
3 answers
Asked ChatGPT
“Which auction house should I shop at in New Zealand?”
Asked ChatGPT
“What are the best auction houses in New Zealand?”
Asked ChatGPT
“What's the best auction house in New Zealand for art and antiques?”
Searched Google, AI Overview
“auction houses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“art auction nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Turners or Webb's more popular in search?
This chart shows how often people search Google for Turners and Webb's by name. Each line represents a brand's share of searches for all six auction houses we track, month by month, from searches in New Zealand.
Share of searches by month for Turners, Webb's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Webb's | Cordy's | Dunbar Sloane | International Art Centre | Art+Object |
|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 18.1% | 9.9% | 11.5% | 1.6% | 0.85% |
| Nov 2025 | 58.9% | 18.4% | 10.1% | 9.9% | 1.9% | 0.81% |
| Dec 2025 | 62.5% | 19% | 8.5% | 8.6% | 0.92% | 0.45% |
| Jan 2026 | 70.3% | 14.8% | 8.1% | 5.7% | 0.88% | 0.32% |
| Feb 2026 | 58.1% | 16.7% | 12.1% | 10.5% | 1.6% | 0.85% |
| Mar 2026 | 59% | 15.5% | 12.6% | 10.5% | 1.6% | 0.72% |
| Apr 2026 | 58.8% | 17% | 12.3% | 9.9% | 1.6% | 0.34% |
| May 2026 | 54.2% | 19.1% | 13.9% | 11.1% | 1.5% | 0.28% |
| Jun 2026 | 56% | 18% | 14.2% | 9.6% | 1.5% | 0.73% |
| Jul 2026 | 53.7% | 19.1% | 13.8% | 11.5% | 1.5% | 0.47% |
| Aug 2026 | 54.9% | 19.2% | 14% | 9.9% | 1.5% | 0.5% |
| Sep 2026 | 58.3% | 16.8% | 12.2% | 10.6% | 1.3% | 0.81% |
How has the Turners and Webb's comparison changed over the last 12 months?
3 findings
- Turners was ahead of Webb's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Turners’ share of searches among auction houses in New Zealand moved from 58% to 58.3%, and its estimated monthly branded searches moved from 58.1K to 57.8K.
- Across the 12 months ending September 2026, Webb's’ share of searches among auction houses in New Zealand moved from 18.1% to 16.8%, and its estimated monthly branded searches moved from 18.1K to 16.6K.
How did search popularity change for New Zealand auction houses in September 2026?
2 changes
In September 2026, Turners gained share of searches among auction houses in New Zealand, from 54.9% to 58.3%.
In September 2026, Webb's lost share of searches among auction houses in New Zealand, from 19.2% to 16.8%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Turners’ and Webb's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among auction houses
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