Brandwave

Dunbar Sloane vs Turners:Which is more popular?

In September 2026, Turners had more branded searches than Dunbar Sloane among auction houses in New Zealand. Turners had about 57,800 branded searches, while Dunbar Sloane had 10,500. Turners made up 58.3% of all auction house searches we track, and Dunbar Sloane accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about auction houses, Dunbar Sloane appeared in all three answers and Turners in none.

Among auction houses in New Zealand in September 2026

Who do people search for more?

Turners, about 6 searches for every 1 for Dunbar Sloane

Turners 57.8K searchesDunbar Sloane 10.5K searches

Who does AI mention more?

Dunbar Sloane, mentioned in every answer we collected

Dunbar Sloane in 3 of 3Turners in 0 of 3

Who does AI recommend more?

Dunbar Sloane, the only one of the two named

Dunbar Sloane first in 3Turners never named

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Top auction houses in ChatGPT and Google AI Overviews

In three ChatGPT questions, Dunbar Sloane appeared in all three answers. Turners did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webb's1st
  2. Cordy's2nd
  3. Dunbar Sloane3rd
  4. Art+Object4th
  5. International Art Centre5th
  6. Turners–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about auction houses

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Dunbar Sloane or Turners more popular in search?

This chart shows how often people search Google for Dunbar Sloane and Turners by name. Each line represents a brand's share of searches for all six auction houses we track, month by month, from searches in New Zealand.

Dunbar Sloane and Turners among auction houses in New Zealand, by month

Share of searches by month for Turners, Dunbar Sloane. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersWebb'sCordy'sDunbar SloaneInternational Art CentreArt+Object
Oct 202558%18.1%9.9%11.5%1.6%0.85%
Nov 202558.9%18.4%10.1%9.9%1.9%0.81%
Dec 202562.5%19%8.5%8.6%0.92%0.45%
Jan 202670.3%14.8%8.1%5.7%0.88%0.32%
Feb 202658.1%16.7%12.1%10.5%1.6%0.85%
Mar 202659%15.5%12.6%10.5%1.6%0.72%
Apr 202658.8%17%12.3%9.9%1.6%0.34%
May 202654.2%19.1%13.9%11.1%1.5%0.28%
Jun 202656%18%14.2%9.6%1.5%0.73%
Jul 202653.7%19.1%13.8%11.5%1.5%0.47%
Aug 202654.9%19.2%14%9.9%1.5%0.5%
Sep 202658.3%16.8%12.2%10.6%1.3%0.81%

How has the Dunbar Sloane and Turners comparison changed over the last 12 months?

3 findings
  • Turners was ahead of Dunbar Sloane in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dunbar Sloane’s share of searches among auction houses in New Zealand moved from 11.5% to 10.6%, and its estimated monthly branded searches moved from 11.5K to 10.5K.
  • Across the 12 months ending September 2026, Turners’ share of searches among auction houses in New Zealand moved from 58% to 58.3%, and its estimated monthly branded searches moved from 58.1K to 57.8K.

How did search popularity change for New Zealand auction houses in September 2026?

2 changes

  1. In September 2026, Turners gained share of searches among auction houses in New Zealand, from 54.9% to 58.3%.

  2. In September 2026, Dunbar Sloane gained share of searches among auction houses in New Zealand, from 9.9% to 10.6%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Dunbar Sloane’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dunbar Sloane

3 branded search terms

  • dunbar sloane
  • dunbar sloane auction
  • dunbarsloane

Turners

11 branded search terms

  • turners
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners car auctions
  • turners finance
  • turners nelson
  • turners te rapa
  • turners westgate

How the Brand Demand Index is measured

Other head-to-heads among auction houses

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