Brandwave

Max Pennington’s AutoCity vs Turners:Which is more popular by branded search in New Zealand?

In August 2026, Turners had more branded searches than Max Pennington’s AutoCity among new plymouth used car dealerships in New Zealand. Turners was estimated to have 116K branded searches compared to Max Pennington’s AutoCity’s 970, and held a 98.2% Share of Search versus Max Pennington’s AutoCity’s 0.82%.

Share of Search among new plymouth used car dealerships in New Zealand in August 2026Which is more popular in search, Max Pennington’s AutoCity or Turners?
Max Pennington’s AutoCity0.82%970 searches
vs
Turners98.2%116K searches
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Which is more popular in search, Max Pennington’s AutoCity or Turners?

Compare New Plymouth used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Max Pennington’s AutoCity and Turners among new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners, Max Pennington’s AutoCity. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202597.7%0.93%0.77%0.6%0.03%
Nov 202597.8%0.85%0.8%0.47%0.03%
Dec 202597.8%1%0.68%0.46%0.04%
Jan 202698.1%0.82%0.65%0.37%0.03%
Feb 202698.1%0.89%0.57%0.41%0.04%
Mar 202698%0.93%0.66%0.38%0.03%
Apr 202698.2%0.76%0.63%0.4%0.02%
May 202698.2%0.82%0.65%0.27%0.02%
Jun 202698.1%0.89%0.67%0.32%0.03%
Jul 202697.9%0.96%0.8%0.28%0.04%
Aug 202698.2%0.82%0.59%0.34%0.08%
Sep 2026—————

How has the Max Pennington’s AutoCity and Turners comparison changed over the last 12 months?

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

Neither Max Pennington’s AutoCity nor Turners moved beyond provider rounding among new plymouth used car dealerships in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Max Pennington’s AutoCity’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Max Pennington’s AutoCity

8 branded search terms

  • auto city panel and paint
  • autocity new plymouth
  • autocity paint and panel
  • autocity panel and paint
  • max pennington autocity
  • max pennington autocity new plymouth
  • max pennington's autocity
  • max pennington’s autocity

Turners

34 branded search terms

  • turner's auto
  • turners
  • turners auction
  • turners auction damaged cars
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars for sale
  • turners cars near me
  • turners cars new plymouth
  • turners cars otahuhu
  • turners cars sell my car
  • turners cars te rapa road
  • turners cars westgate
  • turners cheap cars
  • turners co nz
  • turners crashed cars
  • turners finance
  • turners near me
  • turners nelson
  • turners nz
  • turners online
  • turners te rapa
  • turners used cars
  • turners westgate
  • turners.co.nz
  • turnerscars

How the Brand Demand Index is measured

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