Blackwell Motors vs Energy City Ford:Which is more popular by branded search in New Zealand?
In August 2026, Energy City Ford had more branded searches than Blackwell Motors among new plymouth used car dealerships in New Zealand. Energy City Ford was estimated to have 700 branded searches compared to Blackwell Motors’ 90, and held a 0.59% Share of Search versus Blackwell Motors’ 0.08%.
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Which is more popular in search, Blackwell Motors or Energy City Ford?
Compare New Plymouth used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Energy City Ford, Blackwell Motors. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Max Pennington’s AutoCity | Energy City Ford | Merit Cars | Blackwell Motors |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 0.93% | 0.77% | 0.6% | 0.03% |
| Nov 2025 | 97.8% | 0.85% | 0.8% | 0.47% | 0.03% |
| Dec 2025 | 97.8% | 1% | 0.68% | 0.46% | 0.04% |
| Jan 2026 | 98.1% | 0.82% | 0.65% | 0.37% | 0.03% |
| Feb 2026 | 98.1% | 0.89% | 0.57% | 0.41% | 0.04% |
| Mar 2026 | 98% | 0.93% | 0.66% | 0.38% | 0.03% |
| Apr 2026 | 98.2% | 0.76% | 0.63% | 0.4% | 0.02% |
| May 2026 | 98.2% | 0.82% | 0.65% | 0.27% | 0.02% |
| Jun 2026 | 98.1% | 0.89% | 0.67% | 0.32% | 0.03% |
| Jul 2026 | 97.9% | 0.96% | 0.8% | 0.28% | 0.04% |
| Aug 2026 | 98.2% | 0.82% | 0.59% | 0.34% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Blackwell Motors and Energy City Ford comparison changed over the last 12 months?
3 findings
- Energy City Ford was ahead of Blackwell Motors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 0.03% to 0.08%, and its estimated monthly branded searches moved from 30 to 90.
- Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand moved from 0.77% to 0.59%, and its estimated monthly branded searches moved from 880 to 700.
How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?
2 changes
Estimated monthly branded searches for Blackwell Motors in New Zealand rose 200% over 11 measured months, from 30 to 90 in August 2026.
Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blackwell Motors’ and Energy City Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blackwell Motors
1 branded search term
- blackwell motors new plymouth
Energy City Ford
4 branded search terms
- energy city ford
- energy city ford new plymouth
- energy city ford used cars
- energycityford
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.