Brandwave

Energy City Ford vs Turners:Which is more popular by branded search in New Zealand?

In August 2026, Turners had more branded searches than Energy City Ford among new plymouth used car dealerships in New Zealand. Turners was estimated to have 116K branded searches compared to Energy City Ford’s 700, and held a 98.2% Share of Search versus Energy City Ford’s 0.59%.

Share of Search among new plymouth used car dealerships in New Zealand in August 2026Which is more popular in search, Energy City Ford or Turners?
Energy City Ford0.59%700 searches
vs
Turners98.2%116K searches

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Which is more popular in search, Energy City Ford or Turners?

Compare New Plymouth used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Energy City Ford and Turners among new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners, Energy City Ford. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202597.7%0.93%0.77%0.6%0.03%
Nov 202597.8%0.85%0.8%0.47%0.03%
Dec 202597.8%1%0.68%0.46%0.04%
Jan 202698.1%0.82%0.65%0.37%0.03%
Feb 202698.1%0.89%0.57%0.41%0.04%
Mar 202698%0.93%0.66%0.38%0.03%
Apr 202698.2%0.76%0.63%0.4%0.02%
May 202698.2%0.82%0.65%0.27%0.02%
Jun 202698.1%0.89%0.67%0.32%0.03%
Jul 202697.9%0.96%0.8%0.28%0.04%
Aug 202698.2%0.82%0.59%0.34%0.08%
Sep 2026—————

How has the Energy City Ford and Turners comparison changed over the last 12 months?

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

  1. Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Energy City Ford’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Energy City Ford

4 branded search terms

  • energy city ford
  • energy city ford new plymouth
  • energy city ford used cars
  • energycityford

Turners

34 branded search terms

  • turner's auto
  • turners
  • turners auction
  • turners auction damaged cars
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars for sale
  • turners cars near me
  • turners cars new plymouth
  • turners cars otahuhu
  • turners cars sell my car
  • turners cars te rapa road
  • turners cars westgate
  • turners cheap cars
  • turners co nz
  • turners crashed cars
  • turners finance
  • turners near me
  • turners nelson
  • turners nz
  • turners online
  • turners te rapa
  • turners used cars
  • turners westgate
  • turners.co.nz
  • turnerscars

How the Brand Demand Index is measured

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