Brandwave

How popular isTurners?

In September 2026, people searched for Turners by name about 111,000 times in New Zealand, about the same as the previous year. These searches made up 64% of all New Zealand New Plymouth used car dealership searches, placing Turners first out of five dealerships. When we asked both ChatGPT and Google AI Overviews about New Plymouth used car dealerships, Turners appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Turners is the most searched of 5 competitors and the second most recommended in AI answers.

  1. TurnersShare of searches 64%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Energy City FordShare of searches 13.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Merit CarsShare of searches 11.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Max Pennington’s AutoCityShare of searches 7.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Blackwell MotorsShare of searches 4.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top New Plymouth used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions, Turners appeared in all three answers. Turners is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merit Cars1st
  2. Turners2nd
  3. Max Pennington’s AutoCity3rd
  4. Energy City Ford4th
  5. Blackwell Motors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth used car dealerships

3 answers

  • Asked ChatGPT

    “Which used car dealership should I shop at in New Plymouth, New Zealand?”

    1. 1Merit Cars
    2. 2Turners
    3. 3Max Pennington’s AutoCity

  • Asked ChatGPT

    “What are the best used car dealerships in New Plymouth, New Zealand?”

    1. 1Merit Cars
    2. 2Turners
    3. 3Max Pennington’s AutoCity
    4. 4Energy City Ford

  • Asked ChatGPT

    “What's the best used car dealership in New Plymouth, New Zealand for a used car?”

    1. 1Merit Cars
    2. 2Turners

  • Searched Google, AI Overview

    “used cars new plymouth nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car yards new plymouth”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth used car dealerships compete with Turners?

Turners against New Plymouth used car dealerships in New Zealand, by month

Share of searches by month for Turners, Energy City Ford, Merit Cars, Max Pennington’s AutoCity, Blackwell Motors. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersEnergy City FordMerit CarsMax Pennington’s AutoCityBlackwell Motors
Oct 202563.4%16.6%11.5%7.7%0.85%
Nov 202564.3%16.4%11.3%5.9%2.1%
Dec 202562.7%15.7%13.2%6.4%2%
Jan 202665.1%15.1%10.5%7.8%1.6%
Feb 202660.4%14.2%14.7%8.9%1.8%
Mar 202662.9%17.5%9.8%8.4%1.5%
Apr 202660%14.2%12%11.6%2.2%
May 202659.9%14.1%11.9%13.2%0.88%
Jun 202661.3%12.9%10.9%13.3%1.6%
Jul 202666.4%13.8%9.5%8.6%1.7%
Aug 202666%12.4%12.9%6.2%2.4%
Sep 202664%13.2%11.2%7.1%4.6%

  1. 1.Turners

    64%

    Held 1st. 1.3K estimated branded searches, -8.7% vs prior month. Share -2.1 points.

  2. 2.Energy City Ford

    13.2%

    Moved from 3rd to 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Merit Cars

    11.2%

    Moved from 2nd to 3rd. 220 estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  4. 4.Max Pennington’s AutoCity

    7.1%

    Held 4th. 140 estimated branded searches, +7.7% vs prior month. Share +0.9 points.

  5. 5.Blackwell Motors

    4.6%

    Held 5th. 90 estimated branded searches, +80% vs prior month. Share +2.2 points.

Compare popularity between Turners and its closest rivals

Every comparison with Turners

29 comparisons

How has branded search demand for Turners changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Turners in New Zealand held steady, from 112K to 111K.
  • Across the 12 months ending September 2026, Turners’ share of searches among New Plymouth used car dealerships in New Zealand increased from 63.4% to 64%.
  • Across the 12 months ending September 2026, Turners’ share of searches among New Plymouth used car dealerships in New Zealand peaked at 66.4% in July 2026 and was lowest at 59.9% in May 2026.

How did search popularity change for New Zealand New Plymouth used car dealerships in September 2026?

5 changes

  1. In September 2026, Energy City Ford overtook Merit Cars to rank 2nd among New Plymouth used car dealerships in New Zealand, with 13.2% of the searches.

  2. In September 2026, Blackwell Motors gained share of searches among New Plymouth used car dealerships in New Zealand, from 2.4% to 4.6%.

  3. In September 2026, Max Pennington’s AutoCity gained share of searches among New Plymouth used car dealerships in New Zealand, from 6.2% to 7.1%.

  4. In September 2026, Turners lost share of searches among New Plymouth used car dealerships in New Zealand, from 66% to 64%.

  5. In September 2026, Merit Cars lost share of searches among New Plymouth used car dealerships in New Zealand, from 12.9% to 11.2%.

How are Turners’ branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Turners’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • turner's auto
  • turners
  • turners auction
  • turners auction live
  • turners auctions machinery
  • turners auto
  • turners avalon drive
  • turners botany
  • turners buy cars
  • turners car auctions
  • turners cars
  • turners cars botany
  • turners cars dunedin
  • turners cars napier
  • turners cars nelson
  • turners cars otahuhu
  • turners cars westgate
  • turners crashed cars
  • turners finance
  • turners napier
  • turners nelson
  • turners te rapa
  • turners used cars
  • turners westgate
  • turnerscars

Do you work for Turners? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Turners compete?

Turners is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car buying sites1st of 453.9%Show ranking
Auction houses1st of 658.3%Show ranking
Vehicle auction houses1st of 470.6%Show ranking
Dunedin used car dealerships1st of 863.6%Show ranking
Nelson used car dealerships1st of 734.9%Show ranking
Napier used car dealerships1st of 764%Show ranking
New Plymouth used car dealerships1st of 564%Shown above
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