Brandwave

Napier used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Stephen Hill Motors was the most searched among napier used car dealerships in New Zealand, with an estimated 900 branded searches and 68.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stephen Hill Motors68.2%
  2. Bayswater Vehicles18.9%
  3. Wayne Kirk Motor Group6.8%
  4. Allan Pike Cars3.8%
  5. Dave Panton Car Sales2.3%

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Share of SearchLeaderboard

Compare Napier used car dealerships using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier used car dealerships in New Zealand, by month

Share of Search by month for Stephen Hill Motors, Bayswater Vehicles, Wayne Kirk Motor Group, Allan Pike Cars, Dave Panton Car Sales. The figures are in the table below the chart.

View monthly share of search table
MonthStephen Hill MotorsBayswater VehiclesWayne Kirk Motor GroupAllan Pike CarsDave Panton Car Sales
Oct 202563.3%23%7.2%3.6%2.9%
Nov 202561.3%25.8%8.1%2.4%2.4%
Dec 202566.2%22.8%5.9%2.9%2.2%
Jan 202667.4%20.1%5.6%4.9%2.1%
Feb 202669.8%19.4%7%2.3%1.6%
Mar 202662.4%23.4%7.1%3.5%3.5%
Apr 202669.6%17.4%7%2.6%3.5%
May 202666%22%5%4%3%
Jun 202661%27.6%5.7%2.9%2.9%
Jul 202667.3%21.2%5.3%3.5%2.7%
Aug 202668.2%18.9%6.8%3.8%2.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Stephen Hill Motors

    68.2%

    held 1st · 900 estimated branded searches · +18.4% vs prior month · +0.9 points

  2. 2.Bayswater Vehicles

    18.9%

    held 2nd · 250 estimated branded searches · +4.2% vs prior month · -2.3 points

  3. 3.Wayne Kirk Motor Group

    6.8%

    held 3rd · 90 estimated branded searches · +50% vs prior month · +1.5 points

  4. 4.Allan Pike Cars

    3.8%

    held 4th · 50 estimated branded searches · +25% vs prior month · +0.2 points

  5. 5.Dave Panton Car Sales

    2.3%

    held 5th · 30 estimated branded searches · 0% vs prior month · -0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among napier used car dealerships in New Zealand?

In August 2026, Stephen Hill Motors was the most searched among napier used car dealerships in New Zealand, with an estimated 900 branded searches and 68.2% estimated Share of Search within this set. Bayswater Vehicles is in 2nd place, 49.2 percentage points behind at 18.9% Share of Search.

New Zealand napier used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stephen Hill Motors63.3% → 68.2%69.8%Feb 202661%Jun 20261st
Bayswater Vehicles23% → 18.9%27.6%Jun 202617.4%Apr 20262nd
Wayne Kirk Motor Group7.2% → 6.8%8.1%Nov 20255%May 20263rd
Allan Pike Cars3.6% → 3.8%4.9%Jan 20262.3%Feb 20264th
Dave Panton Car Sales2.9% → 2.3%3.5%Mar 20261.6%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand increased from 63.3% to 68.2%.
  • Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand decreased from 23% to 18.9%.
  • Across the 11 months ending August 2026, Dave Panton Car Sales’ estimated Share of Search among napier used car dealerships in New Zealand decreased from 2.9% to 2.3%.
  • Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 69.8% in February 2026 and was lowest at 61% in June 2026.
  • Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 27.6% in June 2026 and was lowest at 17.4% in April 2026.
  • Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand peaked at 8.1% in November 2025 and was lowest at 5% in May 2026.
  • Across the 11 months ending August 2026, Allan Pike Cars’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 4.9% in January 2026 and was lowest at 2.3% in February 2026.
  • Across the 11 months ending August 2026, Dave Panton Car Sales’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 3.5% in March 2026 and was lowest at 1.6% in February 2026.
  • Across the 11 months ending August 2026, Wayne Kirk Motor Group and Allan Pike Cars held steady: their estimated Share of Search among napier used car dealerships in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier used car dealerships in August 2026?

  1. In August 2026, Wayne Kirk Motor Group gained estimated Share of Search among napier used car dealerships in New Zealand, from 5.3% to 6.8%.

  2. In August 2026, Stephen Hill Motors gained estimated Share of Search among napier used car dealerships in New Zealand, from 67.3% to 68.2%.

  3. In August 2026, Bayswater Vehicles lost estimated Share of Search among napier used car dealerships in New Zealand, from 21.2% to 18.9%.

  4. Dave Panton Car Sales’ estimated Share of Search among napier used car dealerships in New Zealand has lost ground for 3 months in a row, from 3% to 2.3% in August 2026.

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