Bayswater Vehicles vs Wayne Kirk Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Bayswater Vehicles had more branded searches than Wayne Kirk Motor Group among napier used car dealerships in New Zealand. Bayswater Vehicles was estimated to have 870 branded searches compared to Wayne Kirk Motor Group’s 270, and held a 13.5% Share of Search versus Wayne Kirk Motor Group’s 4.2%.
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Which is more popular in search, Bayswater Vehicles or Wayne Kirk Motor Group?
Compare Napier used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayswater Vehicles, Wayne Kirk Motor Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Stephen Hill Motors | Bayswater Vehicles | Wayne Kirk Motor Group | Allan Pike Cars | Dave Panton Car Sales |
|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 15.5% | 4.9% | 1.5% | 0.75% |
| Nov 2025 | 74.9% | 18.1% | 4.9% | 1.3% | 0.9% |
| Dec 2025 | 80.6% | 13.2% | 4.1% | 1.2% | 0.91% |
| Jan 2026 | 79.5% | 13.5% | 4% | 1.8% | 1.2% |
| Feb 2026 | 81.5% | 11.5% | 5.1% | 0.93% | 0.93% |
| Mar 2026 | 76.4% | 16% | 4.8% | 1.4% | 1.4% |
| Apr 2026 | 78.6% | 14% | 5.1% | 1.1% | 1.1% |
| May 2026 | 80.7% | 12.4% | 5.1% | 0.94% | 0.94% |
| Jun 2026 | 78.3% | 14.5% | 5.1% | 0.94% | 1.1% |
| Jul 2026 | 78.4% | 13.9% | 5.1% | 1.5% | 1.1% |
| Aug 2026 | 80.1% | 13.5% | 4.2% | 1.2% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Bayswater Vehicles and Wayne Kirk Motor Group comparison changed over the last 12 months?
3 findings
- Bayswater Vehicles was ahead of Wayne Kirk Motor Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand moved from 15.5% to 13.5%, and its estimated monthly branded searches moved from 1K to 870.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 330 to 270.
How did search popularity change for New Zealand napier used car dealerships in August 2026?
2 changes
In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
Estimated monthly branded searches for Bayswater Vehicles in New Zealand fell 16.3% over 11 measured months, from 1K to 870 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bayswater Vehicles’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayswater Vehicles
4 branded search terms
- bayswater vehicles
- bayswater vehicles napier
- bayswater vehicles used cars
- bayswatervehicles
Wayne Kirk Motor Group
2 branded search terms
- wayne kirk motor group
- wayne kirk motor group napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.