How popular isWayne Kirk Motor Group?
In September 2026, people searched for Wayne Kirk Motor Group by name about 320 times in New Zealand, about the same as the previous year. These searches made up 2.8% of all New Zealand Napier used car dealership searches, placing Wayne Kirk Motor Group fifth out of seven dealerships. When we asked both ChatGPT and Google AI Overviews about Napier used car dealerships, Wayne Kirk Motor Group did not appear in any of the answers.
Wayne Kirk Motor Group is the fifth most searched of 7 competitors and not listed in any AI answer.
TurnersShare of searches 64%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Stephen Hill MotorsShare of searches 15.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Bayswater VehiclesShare of searches 8.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th- Evolution MotorsShare of searches 6.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Wayne Kirk Motor GroupShare of searches 2.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top Napier used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wayne Kirk Motor Group did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Evolution Motors4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dave Panton Car Sales4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Turners3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stephen Hill Motors2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bayswater Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wayne Kirk Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Allan Pike Cars0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Napier used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Napier, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Napier, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Napier, New Zealand for a reliable second car?”
Searched Google, AI Overview
“used cars napier nz”
Searched Google, AI Overview
“second hand cars napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Napier used car dealerships compete with Wayne Kirk Motor Group?
Share of searches by month for Turners, Stephen Hill Motors, Bayswater Vehicles, Evolution Motors, Wayne Kirk Motor Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Stephen Hill Motors | Bayswater Vehicles | Evolution Motors | Wayne Kirk Motor Group | Allan Pike Cars | Dave Panton Car Sales |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 17.4% | 11.2% | 7.2% | 3.3% | 1.8% | 1.1% |
| Nov 2025 | 59.5% | 16% | 11.5% | 7.8% | 3.3% | 1.1% | 0.74% |
| Dec 2025 | 58.4% | 18.2% | 11.3% | 6.9% | 2.6% | 1.5% | 1.1% |
| Jan 2026 | 59.7% | 17.6% | 8.8% | 8.8% | 2.2% | 2.2% | 0.63% |
| Feb 2026 | 58% | 18.1% | 8.7% | 10.1% | 3.3% | 1.1% | 0.72% |
| Mar 2026 | 61.3% | 15.5% | 10.6% | 6.8% | 2.9% | 1.6% | 1.3% |
| Apr 2026 | 61.8% | 17.8% | 7.3% | 8.1% | 2.7% | 1.2% | 1.2% |
| May 2026 | 63.2% | 15.8% | 8.3% | 8.3% | 2% | 1.6% | 0.79% |
| Jun 2026 | 64% | 14.8% | 11.2% | 6% | 2% | 1.2% | 0.8% |
| Jul 2026 | 66.2% | 15% | 8.4% | 6.6% | 1.7% | 1.4% | 0.7% |
| Aug 2026 | 63.5% | 16.7% | 8% | 6.4% | 3% | 1.7% | 0.67% |
| Sep 2026 | 64% | 15.6% | 8.8% | 6.4% | 2.8% | 1.6% | 0.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64% | 1.6K | -15.8% | +0.5 points | |
| 2, held 2nd | 15.6% | 390 | -22% | -1.1 points | |
| 3, held 3rd | 8.8% | 220 | -8.3% | +0.8 points | |
| 4, held 4th | 6.4% | 160 | -15.8% | 0 points | |
| 5, held 5th | 2.8% | 70 | -22.2% | -0.2 points | |
| 6, held 6th | 1.6% | 40 | -20% | -0.1 points | |
| 7, held 7th | 0.8% | 20 | 0% | +0.1 points |
1.
Turners64%
Held 1st. 1.6K estimated branded searches, -15.8% vs prior month. Share +0.5 points.
15.6%
Held 2nd. 390 estimated branded searches, -22% vs prior month. Share -1.1 points.
8.8%
Held 3rd. 220 estimated branded searches, -8.3% vs prior month. Share +0.8 points.
6.4%
Held 4th. 160 estimated branded searches, -15.8% vs prior month. Share 0 points.
2.8%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.
1.6%
Held 6th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
0.8%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Wayne Kirk Motor Group and its closest rivals
- Wayne Kirk Motor Group vs Stephen Hill Motors: compare popularity
- Wayne Kirk Motor Group vs Bayswater Vehicles: compare popularity
- Wayne Kirk Motor Group vs Evolution Motors: compare popularity
- Wayne Kirk Motor Group vs Allan Pike Cars: compare popularity
- Wayne Kirk Motor Group vs Dave Panton Car Sales: compare popularity
- Compare Wayne Kirk Motor Group with any brand
Every comparison with Wayne Kirk Motor Group
4 comparisons
How has branded search demand for Wayne Kirk Motor Group changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wayne Kirk Motor Group in New Zealand held steady at 320.
- Across the 12 months ending September 2026, Wayne Kirk Motor Group’s share of searches among Napier used car dealerships in New Zealand peaked at 3.3% in November 2025 and was lowest at 1.7% in July 2026.
How did search popularity change for New Zealand Napier used car dealerships in September 2026?
6 changes
In September 2026, Bayswater Vehicles gained share of searches among Napier used car dealerships in New Zealand, from 8% to 8.8%.
In September 2026, Stephen Hill Motors lost share of searches among Napier used car dealerships in New Zealand, from 16.7% to 15.6%.
Estimated monthly branded searches for Dave Panton Car Sales in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
Estimated monthly branded searches for Wayne Kirk Motor Group in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
Estimated monthly branded searches for Allan Pike Cars in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Estimated monthly branded searches for Evolution Motors in New Zealand fell 20% over 12 measured months, from 200 to 160 in September 2026.
How are Wayne Kirk Motor Group’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Wayne Kirk Motor Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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