Allan Pike Cars vs Wayne Kirk Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Wayne Kirk Motor Group had more branded searches than Allan Pike Cars among napier used car dealerships in New Zealand. Wayne Kirk Motor Group was estimated to have 270 branded searches compared to Allan Pike Cars’ 80, and held a 4.2% Share of Search versus Allan Pike Cars’ 1.2%.
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Which is more popular in search, Allan Pike Cars or Wayne Kirk Motor Group?
Compare Napier used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wayne Kirk Motor Group, Allan Pike Cars. The figures are in the table below the chart.
View monthly share of search table
| Month | Stephen Hill Motors | Bayswater Vehicles | Wayne Kirk Motor Group | Allan Pike Cars | Dave Panton Car Sales |
|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 15.5% | 4.9% | 1.5% | 0.75% |
| Nov 2025 | 74.9% | 18.1% | 4.9% | 1.3% | 0.9% |
| Dec 2025 | 80.6% | 13.2% | 4.1% | 1.2% | 0.91% |
| Jan 2026 | 79.5% | 13.5% | 4% | 1.8% | 1.2% |
| Feb 2026 | 81.5% | 11.5% | 5.1% | 0.93% | 0.93% |
| Mar 2026 | 76.4% | 16% | 4.8% | 1.4% | 1.4% |
| Apr 2026 | 78.6% | 14% | 5.1% | 1.1% | 1.1% |
| May 2026 | 80.7% | 12.4% | 5.1% | 0.94% | 0.94% |
| Jun 2026 | 78.3% | 14.5% | 5.1% | 0.94% | 1.1% |
| Jul 2026 | 78.4% | 13.9% | 5.1% | 1.5% | 1.1% |
| Aug 2026 | 80.1% | 13.5% | 4.2% | 1.2% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Allan Pike Cars and Wayne Kirk Motor Group comparison changed over the last 12 months?
3 findings
- Wayne Kirk Motor Group was ahead of Allan Pike Cars in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allan Pike Cars’ estimated Share of Search among napier used car dealerships in New Zealand moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 100 to 80.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 330 to 270.
How did search popularity change for New Zealand napier used car dealerships in August 2026?
2 changes
In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
Estimated monthly branded searches for Allan Pike Cars in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allan Pike Cars’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allan Pike Cars
2 branded search terms
- allan pike cars
- allan pike cars napier
Wayne Kirk Motor Group
2 branded search terms
- wayne kirk motor group
- wayne kirk motor group napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.