Dave Panton Car Sales vs Wayne Kirk Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Wayne Kirk Motor Group had more branded searches than Dave Panton Car Sales among napier used car dealerships in New Zealand. Wayne Kirk Motor Group was estimated to have 270 branded searches compared to Dave Panton Car Sales’ 60, and held a 4.2% Share of Search versus Dave Panton Car Sales’ 0.93%.
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Which is more popular in search, Dave Panton Car Sales or Wayne Kirk Motor Group?
Compare Napier used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wayne Kirk Motor Group, Dave Panton Car Sales. The figures are in the table below the chart.
View monthly share of search table
| Month | Stephen Hill Motors | Bayswater Vehicles | Wayne Kirk Motor Group | Allan Pike Cars | Dave Panton Car Sales |
|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 15.5% | 4.9% | 1.5% | 0.75% |
| Nov 2025 | 74.9% | 18.1% | 4.9% | 1.3% | 0.9% |
| Dec 2025 | 80.6% | 13.2% | 4.1% | 1.2% | 0.91% |
| Jan 2026 | 79.5% | 13.5% | 4% | 1.8% | 1.2% |
| Feb 2026 | 81.5% | 11.5% | 5.1% | 0.93% | 0.93% |
| Mar 2026 | 76.4% | 16% | 4.8% | 1.4% | 1.4% |
| Apr 2026 | 78.6% | 14% | 5.1% | 1.1% | 1.1% |
| May 2026 | 80.7% | 12.4% | 5.1% | 0.94% | 0.94% |
| Jun 2026 | 78.3% | 14.5% | 5.1% | 0.94% | 1.1% |
| Jul 2026 | 78.4% | 13.9% | 5.1% | 1.5% | 1.1% |
| Aug 2026 | 80.1% | 13.5% | 4.2% | 1.2% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Dave Panton Car Sales and Wayne Kirk Motor Group comparison changed over the last 12 months?
3 findings
- Wayne Kirk Motor Group was ahead of Dave Panton Car Sales in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dave Panton Car Sales’ estimated Share of Search among napier used car dealerships in New Zealand moved from 0.75% to 0.93%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 330 to 270.
How did search popularity change for New Zealand napier used car dealerships in August 2026?
2 changes
In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
Estimated monthly branded searches for Dave Panton Car Sales in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dave Panton Car Sales’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dave Panton Car Sales
2 branded search terms
- dave panton car sales
- dave panton car sales napier
Wayne Kirk Motor Group
2 branded search terms
- wayne kirk motor group
- wayne kirk motor group napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.