Stephen Hill Motors vs Wayne Kirk Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Stephen Hill Motors had more branded searches than Wayne Kirk Motor Group among napier used car dealerships in New Zealand. Stephen Hill Motors was estimated to have 5.2K branded searches compared to Wayne Kirk Motor Group’s 270, and held an 80.1% Share of Search versus Wayne Kirk Motor Group’s 4.2%.
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Which is more popular in search, Stephen Hill Motors or Wayne Kirk Motor Group?
Compare Napier used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stephen Hill Motors, Wayne Kirk Motor Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Stephen Hill Motors | Bayswater Vehicles | Wayne Kirk Motor Group | Allan Pike Cars | Dave Panton Car Sales |
|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 15.5% | 4.9% | 1.5% | 0.75% |
| Nov 2025 | 74.9% | 18.1% | 4.9% | 1.3% | 0.9% |
| Dec 2025 | 80.6% | 13.2% | 4.1% | 1.2% | 0.91% |
| Jan 2026 | 79.5% | 13.5% | 4% | 1.8% | 1.2% |
| Feb 2026 | 81.5% | 11.5% | 5.1% | 0.93% | 0.93% |
| Mar 2026 | 76.4% | 16% | 4.8% | 1.4% | 1.4% |
| Apr 2026 | 78.6% | 14% | 5.1% | 1.1% | 1.1% |
| May 2026 | 80.7% | 12.4% | 5.1% | 0.94% | 0.94% |
| Jun 2026 | 78.3% | 14.5% | 5.1% | 0.94% | 1.1% |
| Jul 2026 | 78.4% | 13.9% | 5.1% | 1.5% | 1.1% |
| Aug 2026 | 80.1% | 13.5% | 4.2% | 1.2% | 0.93% |
| Sep 2026 | — | — | — | — | — |
How has the Stephen Hill Motors and Wayne Kirk Motor Group comparison changed over the last 12 months?
3 findings
- Stephen Hill Motors was ahead of Wayne Kirk Motor Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand moved from 77.3% to 80.1%, and its estimated monthly branded searches held steady at 5.2K.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 330 to 270.
How did search popularity change for New Zealand napier used car dealerships in August 2026?
2 changes
In August 2026, Stephen Hill Motors gained estimated Share of Search among napier used car dealerships in New Zealand, from 78.4% to 80.1%.
In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Stephen Hill Motors’ and Wayne Kirk Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stephen Hill Motors
5 branded search terms
- stephen hill motors
- stephen hill motors napier
- stephen hill motors nz
- stephen hill motors used cars
- stephen hill napier
Wayne Kirk Motor Group
2 branded search terms
- wayne kirk motor group
- wayne kirk motor group napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.