Brandwave

How popular isBlackwell Motors?

In September 2026, people searched for Blackwell Motors by name about 210 times in New Zealand, a 90.9% increase from the previous year. These searches made up 4.6% of all New Zealand New Plymouth used car dealership searches, placing Blackwell Motors fifth out of five dealerships. When we asked both ChatGPT and Google AI Overviews about New Plymouth used car dealerships, Blackwell Motors did not appear in any of the answers.

Search and AI answers in September 2026

Blackwell Motors is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. TurnersShare of searches 64%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Energy City FordShare of searches 13.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Merit CarsShare of searches 11.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Max Pennington’s AutoCityShare of searches 7.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Blackwell MotorsShare of searches 4.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top New Plymouth used car dealerships in ChatGPT and Google AI Overviews

In three ChatGPT questions, Blackwell Motors did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merit Cars1st
  2. Turners2nd
  3. Max Pennington’s AutoCity3rd
  4. Energy City Ford4th
  5. Blackwell Motors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth used car dealerships

3 answers

  • Asked ChatGPT

    “Which used car dealership should I shop at in New Plymouth, New Zealand?”

    1. 1Merit Cars
    2. 2Turners
    3. 3Max Pennington’s AutoCity

  • Asked ChatGPT

    “What are the best used car dealerships in New Plymouth, New Zealand?”

    1. 1Merit Cars
    2. 2Turners
    3. 3Max Pennington’s AutoCity
    4. 4Energy City Ford

  • Asked ChatGPT

    “What's the best used car dealership in New Plymouth, New Zealand for a used car?”

    1. 1Merit Cars
    2. 2Turners

  • Searched Google, AI Overview

    “used cars new plymouth nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “car yards new plymouth”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth used car dealerships compete with Blackwell Motors?

Blackwell Motors against New Plymouth used car dealerships in New Zealand, by month

Share of searches by month for Turners, Energy City Ford, Merit Cars, Max Pennington’s AutoCity, Blackwell Motors. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersEnergy City FordMerit CarsMax Pennington’s AutoCityBlackwell Motors
Oct 202563.4%16.6%11.5%7.7%0.85%
Nov 202564.3%16.4%11.3%5.9%2.1%
Dec 202562.7%15.7%13.2%6.4%2%
Jan 202665.1%15.1%10.5%7.8%1.6%
Feb 202660.4%14.2%14.7%8.9%1.8%
Mar 202662.9%17.5%9.8%8.4%1.5%
Apr 202660%14.2%12%11.6%2.2%
May 202659.9%14.1%11.9%13.2%0.88%
Jun 202661.3%12.9%10.9%13.3%1.6%
Jul 202666.4%13.8%9.5%8.6%1.7%
Aug 202666%12.4%12.9%6.2%2.4%
Sep 202664%13.2%11.2%7.1%4.6%

  1. 1.Turners

    64%

    Held 1st. 1.3K estimated branded searches, -8.7% vs prior month. Share -2.1 points.

  2. 2.Energy City Ford

    13.2%

    Moved from 3rd to 2nd. 260 estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Merit Cars

    11.2%

    Moved from 2nd to 3rd. 220 estimated branded searches, -18.5% vs prior month. Share -1.8 points.

  4. 4.Max Pennington’s AutoCity

    7.1%

    Held 4th. 140 estimated branded searches, +7.7% vs prior month. Share +0.9 points.

  5. 5.Blackwell Motors

    4.6%

    Held 5th. 90 estimated branded searches, +80% vs prior month. Share +2.2 points.

Compare popularity between Blackwell Motors and its closest rivals

How has branded search demand for Blackwell Motors changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blackwell Motors in New Zealand rose from 110 to 210.
  • Across the 12 months ending September 2026, Blackwell Motors’ share of searches among New Plymouth used car dealerships in New Zealand increased from 0.85% to 4.6%.

How did search popularity change for New Zealand New Plymouth used car dealerships in September 2026?

5 changes

  1. In September 2026, Energy City Ford overtook Merit Cars to rank 2nd among New Plymouth used car dealerships in New Zealand, with 13.2% of the searches.

  2. In September 2026, Blackwell Motors gained share of searches among New Plymouth used car dealerships in New Zealand, from 2.4% to 4.6%.

  3. In September 2026, Max Pennington’s AutoCity gained share of searches among New Plymouth used car dealerships in New Zealand, from 6.2% to 7.1%.

  4. In September 2026, Turners lost share of searches among New Plymouth used car dealerships in New Zealand, from 66% to 64%.

  5. In September 2026, Merit Cars lost share of searches among New Plymouth used car dealerships in New Zealand, from 12.9% to 11.2%.

How are Blackwell Motors’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blackwell Motors’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blackwell motors

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How the Brand Demand Index is measured

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