Brandwave

New plymouth used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Turners was the most searched among new plymouth used car dealerships in New Zealand, with an estimated 1.7K branded searches and 61% estimated Share of Search within this set.

Share of Search, August 2026
  1. Turners61%
  2. Max Pennington’s AutoCity18.8%
  3. Energy City Ford13%
  4. Merit Cars5.8%
  5. Blackwell Motors1.4%

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Share of SearchLeaderboard

Compare New Plymouth used car dealerships using branded searches made in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners, Max Pennington’s AutoCity, Energy City Ford, Merit Cars. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202556.5%17.6%14%11.2%0.61%
Nov 202558.5%17.3%16%7.7%0.64%
Dec 202562.1%16.6%13.7%7.2%0.36%
Jan 202660.1%16.8%13.1%9.1%0.85%
Feb 202657.9%19.9%11.9%9.3%0.99%
Mar 202658.5%17.8%15.8%7.3%0.56%
Apr 202657%19.3%13%10.3%0.33%
May 202659.5%20.9%13.9%5.4%0.34%
Jun 202659.8%20.9%13.3%5.4%0.63%
Jul 202662.5%17.7%14.7%4.1%1%
Aug 202661%18.8%13%5.8%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Turners

    61%

    held 1st · 1.7K estimated branded searches · -7.7% vs prior month · -1.4 points

  2. 2.Max Pennington’s AutoCity

    18.8%

    held 2nd · 520 estimated branded searches · 0% vs prior month · +1 points

  3. 3.Energy City Ford

    13%

    held 3rd · 360 estimated branded searches · -16.3% vs prior month · -1.7 points

  4. 4.Merit Cars

    5.8%

    held 4th · 160 estimated branded searches · +33.3% vs prior month · +1.7 points

  5. 5.Blackwell Motors

    1.4%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth used car dealerships in New Zealand?

In August 2026, Turners was the most searched among new plymouth used car dealerships in New Zealand, with an estimated 1.7K branded searches and 61% estimated Share of Search within this set. Max Pennington’s AutoCity is in 2nd place, 42.2 percentage points behind at 18.8% Share of Search.

New Zealand new plymouth used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Turners56.5% → 61%62.5%Jul 202656.5%Oct 20251st
Max Pennington’s AutoCity17.6% → 18.8%20.9%May 202616.6%Dec 20252nd
Energy City Ford14% → 13%16%Nov 202511.9%Feb 20263rd
Merit Cars11.2% → 5.8%11.2%Oct 20254.1%Jul 20264th
Blackwell Motors0.61% → 1.4%1.4%Aug 20260.33%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand increased from 56.5% to 61%.
  • Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth used car dealerships in New Zealand increased from 17.6% to 18.8%.
  • Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand decreased from 14% to 13%.
  • Across the 11 months ending August 2026, Merit Cars’ estimated Share of Search among new plymouth used car dealerships in New Zealand decreased from 11.2% to 5.8%.
  • Across the 11 months ending August 2026, Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand increased from 0.61% to 1.4%.
  • Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 62.5% in July 2026 and was lowest at 56.5% in October 2025.
  • Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 20.9% in May 2026 and was lowest at 16.6% in December 2025.
  • Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 16% in November 2025 and was lowest at 11.9% in February 2026.
  • Across the 11 months ending August 2026, Merit Cars’ estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 11.2% in October 2025 and was lowest at 4.1% in July 2026.
  • Across the 11 months ending August 2026, Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 1.4% in August 2026 and was lowest at 0.33% in April 2026.

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

  1. In August 2026, Merit Cars gained estimated Share of Search among new plymouth used car dealerships in New Zealand, from 4.1% to 5.8%.

  2. In August 2026, Max Pennington’s AutoCity gained estimated Share of Search among new plymouth used car dealerships in New Zealand, from 17.7% to 18.8%.

  3. In August 2026, Energy City Ford lost estimated Share of Search among new plymouth used car dealerships in New Zealand, from 14.7% to 13%.

  4. In August 2026, Turners lost estimated Share of Search among new plymouth used car dealerships in New Zealand, from 62.5% to 61%.

  5. Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand has gained ground for 3 months in a row, from 0.34% to 1.4% in August 2026.

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