Brandwave

How popular isMax Pennington’s AutoCity in search?

In August 2026, there were an estimated 970 branded searches for Max Pennington’s AutoCity in New Zealand which is down 9.3% over the last 11 months. Max Pennington’s AutoCity holds 66% estimated Share of Search among New Zealand new plymouth collision repair companies and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Max Pennington’s AutoCity66%
  2. Valley Panel and Paint20.4%
  3. RIO Motor Body Works11.6%
  4. Pro Paint NZ1.4%
  5. New Plymouth Car Painters Panel & Paint0.68%
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Which new plymouth collision repair companies compete with Max Pennington’s AutoCity?

Max Pennington’s AutoCity against new plymouth collision repair companies in New Zealand, by month

Share of Search by month for Max Pennington’s AutoCity, Valley Panel and Paint, RIO Motor Body Works. The figures are in the table below the chart.

View monthly share of search table
MonthMax Pennington’s AutoCityValley Panel and PaintRIO Motor Body WorksPro Paint NZNew Plymouth Car Painters Panel & Paint
Oct 202572.3%18.2%6.1%2%1.4%
Nov 202566.9%18.2%11.5%2%1.4%
Dec 202573%12.8%9.9%2.8%1.4%
Jan 202665.9%17.1%12.4%4.1%0.59%
Feb 202669.9%18.3%9.2%2%0.65%
Mar 202672.5%17%8.2%1.8%0.58%
Apr 202670.5%17.1%8.5%3.1%0.78%
May 202668.3%19.3%9.7%1.4%1.4%
Jun 202668.6%17.3%10.9%2.6%0.64%
Jul 202668.8%18.5%10.8%1.3%0.64%
Aug 202666%20.4%11.6%1.4%0.68%
Sep 2026—————

  1. 1.Max Pennington’s AutoCity

    66%

    held 1st · 970 estimated branded searches · -10.2% vs prior month · -2.8 points

  2. 2.Valley Panel and Paint

    20.4%

    held 2nd · 300 estimated branded searches · +3.4% vs prior month · +1.9 points

  3. 3.RIO Motor Body Works

    11.6%

    held 3rd · 170 estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.Pro Paint NZ

    1.4%

    held 4th · 20 estimated branded searches · 0% vs prior month · +0.1 points

  5. 5.New Plymouth Car Painters Panel & Paint

    0.68%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Max Pennington’s AutoCity and its closest rivals

How has branded search demand for Max Pennington’s AutoCity changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Max Pennington’s AutoCity in New Zealand fell from 1.1K to 970.
  • Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth collision repair companies in New Zealand decreased from 72.3% to 66%.
  • Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth collision repair companies in New Zealand peaked at 73% in December 2025 and was lowest at 65.9% in January 2026.

How did search popularity change for New Zealand new plymouth collision repair companies in August 2026?

  1. In August 2026, Valley Panel and Paint gained estimated Share of Search among new plymouth collision repair companies in New Zealand, from 18.5% to 20.4%.

  2. In August 2026, RIO Motor Body Works gained estimated Share of Search among new plymouth collision repair companies in New Zealand, from 10.8% to 11.6%.

  3. In August 2026, Max Pennington’s AutoCity lost estimated Share of Search among new plymouth collision repair companies in New Zealand, from 68.8% to 66%.

  4. Estimated monthly branded searches for New Plymouth Car Painters Panel & Paint in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  5. Estimated monthly branded searches for Pro Paint NZ in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

Which new plymouth used car dealerships compete with Max Pennington’s AutoCity?

Max Pennington’s AutoCity against new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners, Max Pennington’s AutoCity. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202597.7%0.93%0.77%0.6%0.03%
Nov 202597.8%0.85%0.8%0.47%0.03%
Dec 202597.8%1%0.68%0.46%0.04%
Jan 202698.1%0.82%0.65%0.37%0.03%
Feb 202698.1%0.89%0.57%0.41%0.04%
Mar 202698%0.93%0.66%0.38%0.03%
Apr 202698.2%0.76%0.63%0.4%0.02%
May 202698.2%0.82%0.65%0.27%0.02%
Jun 202698.1%0.89%0.67%0.32%0.03%
Jul 202697.9%0.96%0.8%0.28%0.04%
Aug 202698.2%0.82%0.59%0.34%0.08%
Sep 2026—————

  1. 1.Turners

    98.2%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.2 points

  2. 2.Max Pennington’s AutoCity

    0.82%

    held 2nd · 970 estimated branded searches · -10.2% vs prior month · -0.1 points

  3. 3.Energy City Ford

    0.59%

    held 3rd · 700 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Merit Cars

    0.34%

    held 4th · 400 estimated branded searches · +25% vs prior month · +0.1 points

  5. 5.Blackwell Motors

    0.08%

    held 5th · 90 estimated branded searches · +80% vs prior month · 0 points

Compare search popularity between Max Pennington’s AutoCity and its closest rivals

How has branded search demand for Max Pennington’s AutoCity changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth used car dealerships in New Zealand held steady, from 0.93% to 0.82%.

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

  1. Estimated monthly branded searches for Blackwell Motors in New Zealand rose 200% over 11 measured months, from 30 to 90 in August 2026.

  2. Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026.

  3. Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.

How is Max Pennington’s AutoCity measured?

Brandwave collects information about searches that people make online using Max Pennington’s AutoCity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • auto city panel and paint
  • autocity new plymouth
  • autocity paint and panel
  • autocity panel and paint
  • max pennington autocity
  • max pennington autocity new plymouth
  • max pennington's autocity
  • max pennington’s autocity

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How the Brand Demand Index is measured

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