Brandwave

How popular isMax Pennington’s AutoCity?

In September 2026, people searched for Max Pennington’s AutoCity by name about 220 times in New Zealand, a 35.3% decrease from the previous year. These searches made up 23% of all New Zealand New Plymouth collision repair company searches, placing Max Pennington’s AutoCity second out of seven companies. When we asked both ChatGPT and Google AI Overviews about New Plymouth collision repair companies, Max Pennington’s AutoCity appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Max Pennington’s AutoCity is the second most searched of 7 competitors and the most recommended in AI answers.

  1. Terry's Panel ShopShare of searches 27.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Max Pennington’s AutoCityShare of searches 23%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. RIO Motor Body WorksShare of searches 23%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Valley Panel and PaintShare of searches 18%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Pro Paint NZShare of searches 4.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top New Plymouth collision repair companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Max Pennington’s AutoCity appeared in all three answers. Max Pennington’s AutoCity is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Max Pennington’s AutoCity1st
  2. Terry's Panel Shop2nd
  3. Valley Panel and Paint3rd
  4. Grant Crossan Panelbeating3rd
  5. New Plymouth Car Painters Panel & Paint5th
  6. RIO Motor Body Works–
  7. Pro Paint NZ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth collision repair companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth collision repair companies compete with Max Pennington’s AutoCity?

Max Pennington’s AutoCity against New Plymouth collision repair companies in New Zealand, by month

Share of searches by month for Terry's Panel Shop, Max Pennington’s AutoCity, RIO Motor Body Works, Valley Panel and Paint, Pro Paint NZ. The figures are in the table below the chart.

View monthly share of searches table
MonthTerry's Panel ShopMax Pennington’s AutoCityRIO Motor Body WorksValley Panel and PaintPro Paint NZGrant Crossan PanelbeatingNew Plymouth Car Painters Panel & Paint
Oct 202527%28.6%11.1%27%3.2%1.6%1.6%
Nov 202533.8%18.2%18.2%22.1%3.9%2.6%1.3%
Dec 202529.3%22.4%19%19%5.2%3.4%1.7%
Jan 202628.6%22%23.1%18.7%5.5%1.1%1.1%
Feb 202633.8%26%14.3%18.2%3.9%2.6%1.3%
Mar 202632.5%28.7%11.3%21.3%2.5%2.5%1.3%
Apr 202627.6%34.2%11.8%18.4%3.9%2.6%1.3%
May 202630.6%35.3%12.9%16.5%2.4%1.2%1.2%
Jun 202626.8%34%14.4%17.5%4.1%2.1%1%
Jul 202628.4%27%18.9%18.9%2.7%2.7%1.4%
Aug 202632.3%20%16.9%26.2%1.5%1.5%1.5%
Sep 202627.9%23%23%18%4.9%1.6%1.6%
  1. Held 1st. 170 estimated branded searches, -19% vs prior month. Share -4.4 points.

  2. Moved from 3rd to 2nd. 140 estimated branded searches, +7.7% vs prior month. Share +3 points.

  3. Moved from 4th to 3rd. 140 estimated branded searches, +27.3% vs prior month. Share +6 points.

  4. Moved from 2nd to 4th. 110 estimated branded searches, -35.3% vs prior month. Share -8.1 points.

  5. 5.Pro Paint NZ

    4.9%

    Moved from 7th to 5th. 30 estimated branded searches, +200% vs prior month. Share +3.4 points.

  6. Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. Moved from 6th to 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Max Pennington’s AutoCity and its closest rivals

Every comparison with Max Pennington’s AutoCity

6 comparisons

How has branded search demand for Max Pennington’s AutoCity changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Max Pennington’s AutoCity in New Zealand fell from 340 to 220.
  • Across the 12 months ending September 2026, Max Pennington’s AutoCity’s share of searches among New Plymouth collision repair companies in New Zealand decreased from 28.6% to 23%.
  • Across the 12 months ending September 2026, Max Pennington’s AutoCity’s share of searches among New Plymouth collision repair companies in New Zealand peaked at 35.3% in May 2026 and was lowest at 18.2% in November 2025.
  • Across the 12 months ending September 2026, Max Pennington’s AutoCity fell from 1st to 2nd among New Plymouth collision repair companies in New Zealand.

How did search popularity change for New Zealand New Plymouth collision repair companies in September 2026?

6 changes
  1. In September 2026, Max Pennington’s AutoCity overtook Valley Panel and Paint to rank 2nd among New Plymouth collision repair companies in New Zealand, with 23% of the searches.

  2. In September 2026, RIO Motor Body Works overtook Valley Panel and Paint to rank 3rd among New Plymouth collision repair companies in New Zealand, with 23% of the searches.

  3. In September 2026, Pro Paint NZ overtook Grant Crossan Panelbeating and New Plymouth Car Painters Panel & Paint to rank 5th among New Plymouth collision repair companies in New Zealand, with 4.9% of the searches.

  4. In September 2026, Valley Panel and Paint lost share of searches among New Plymouth collision repair companies in New Zealand, from 26.2% to 18%.

  5. In September 2026, Terry's Panel Shop lost share of searches among New Plymouth collision repair companies in New Zealand, from 32.3% to 27.9%.

  6. New Plymouth Car Painters Panel & Paint’s share of searches among New Plymouth collision repair companies in New Zealand has gained ground for 3 months in a row, from 1% to 1.6% in September 2026.

How are Max Pennington’s AutoCity’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Max Pennington’s AutoCity’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto city panel and paint
  • autocity paint and panel
  • autocity panel and paint
  • max pennington autocity
  • max pennington's autocity
  • max pennington’s autocity

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How the Brand Demand Index is measured

Where does Max Pennington’s AutoCity compete?

Max Pennington’s AutoCity is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
New Plymouth used car dealerships4th of 57.1%Show ranking
New Plymouth collision repair companies2nd of 723%Shown above
Creator with pink hair and a pink jacket

Is Max Pennington’s AutoCity your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.