Brandwave

How popular isEnergy City Ford in search?

In August 2026, there were an estimated 700 branded searches for Energy City Ford in New Zealand which is down 20.5% over the last 11 months. Energy City Ford holds 0.59% estimated Share of Search among New Zealand new plymouth used car dealerships and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Turners98.2%
  2. Max Pennington’s AutoCity0.82%
  3. Energy City Ford0.59%
  4. Merit Cars0.34%
  5. Blackwell Motors0.08%
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Which new plymouth used car dealerships compete with Energy City Ford?

Energy City Ford against new plymouth used car dealerships in New Zealand, by month

Share of Search by month for Turners, Energy City Ford. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersMax Pennington’s AutoCityEnergy City FordMerit CarsBlackwell Motors
Oct 202597.7%0.93%0.77%0.6%0.03%
Nov 202597.8%0.85%0.8%0.47%0.03%
Dec 202597.8%1%0.68%0.46%0.04%
Jan 202698.1%0.82%0.65%0.37%0.03%
Feb 202698.1%0.89%0.57%0.41%0.04%
Mar 202698%0.93%0.66%0.38%0.03%
Apr 202698.2%0.76%0.63%0.4%0.02%
May 202698.2%0.82%0.65%0.27%0.02%
Jun 202698.1%0.89%0.67%0.32%0.03%
Jul 202697.9%0.96%0.8%0.28%0.04%
Aug 202698.2%0.82%0.59%0.34%0.08%
Sep 2026—————
  1. 1.Turners

    98.2%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +0.2 points

  2. held 2nd · 970 estimated branded searches · -10.2% vs prior month · -0.1 points

  3. held 3rd · 700 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Merit Cars

    0.34%

    held 4th · 400 estimated branded searches · +25% vs prior month · +0.1 points

  5. held 5th · 90 estimated branded searches · +80% vs prior month · 0 points

Compare search popularity between Energy City Ford and its closest rivals

How has branded search demand for Energy City Ford changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Energy City Ford in New Zealand fell from 880 to 700.
  • Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand held steady, from 0.77% to 0.59%.

How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

  1. Estimated monthly branded searches for Blackwell Motors in New Zealand rose 200% over 11 measured months, from 30 to 90 in August 2026.

  2. Estimated monthly branded searches for Merit Cars in New Zealand fell 42% over 11 measured months, from 690 to 400 in August 2026.

  3. Estimated monthly branded searches for Energy City Ford in New Zealand fell 20.5% over 11 measured months, from 880 to 700 in August 2026.

How is Energy City Ford measured?

Brandwave collects information about searches that people make online using Energy City Ford’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • energy city ford
  • energy city ford new plymouth
  • energy city ford used cars
  • energycityford

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How the Brand Demand Index is measured

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Is Energy City Ford your brand?

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