Pickles vs Turners:Which is more popular by branded search in New Zealand?

Name: Pickles vs Turners: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Turners had more branded searches than Pickles among vehicle auction houses in New Zealand. Turners was estimated to have 116K branded searches compared to Pickles’ 1.8K, and held a 79.4% Share of Search versus Pickles’ 1.2%.

Share of Search among vehicle auction houses in New Zealand in August 2026Which is more popular in search, Pickles or Turners?

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Which is more popular in search, Pickles or Turners?

Compare the car, truck and machinery auction houses New Zealanders buy and sell vehicles through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pickles and Turners among vehicle auction houses in New Zealand, by month

Month	Turners	Manheim	Pickles	Grays
Oct 2025	79.4%	19.4%	1.1%	0.06%
Nov 2025	79.3%	19.5%	1.1%	0.04%
Dec 2025	80.8%	17.8%	1.3%	0.06%
Jan 2026	81.8%	17.1%	1.1%	0.04%
Feb 2026	80.4%	18.5%	1.1%	0.06%
Mar 2026	80.8%	18.1%	1.1%	0.07%
Apr 2026	80.2%	18.6%	1.1%	0.11%
May 2026	79.7%	19%	1.1%	0.09%
Jun 2026	77%	21.8%	1.1%	0.08%
Jul 2026	78.8%	19.9%	1.2%	0.09%
Aug 2026	79.4%	19.3%	1.2%	0.11%
Sep 2026	—	—	—	—

How has the Pickles and Turners comparison changed over the last 12 months?

3 findings

Turners was ahead of Pickles in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Pickles’ estimated Share of Search among vehicle auction houses in New Zealand moved from 1.1% to 1.2%, and its estimated monthly branded searches moved from 1.6K to 1.8K.
Across the 11 months ending August 2026, Turners’ estimated Share of Search among vehicle auction houses in New Zealand held steady at 79.4%, and its estimated monthly branded searches moved from 112K to 116K.

How did search popularity change for New Zealand vehicle auction houses in August 2026?

2 changes

In August 2026, Turners gained estimated Share of Search among vehicle auction houses in New Zealand, from 78.8% to 79.4%.
Estimated monthly branded searches for Pickles in New Zealand rose 12.7% over 11 measured months, from 1.6K to 1.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pickles’ and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.