AutoTrader NZ vs Turners:Which is more popular by branded search in New Zealand?
In August 2026, Turners had more branded searches than AutoTrader NZ among car buying sites in New Zealand. Turners was estimated to have 116K branded searches compared to AutoTrader NZ’s 18.4K, and held a 54.1% Share of Search versus AutoTrader NZ’s 8.6%.
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Which is more popular in search, AutoTrader NZ or Turners?
Compare the sites and auction houses New Zealanders use to buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turners, AutoTrader NZ. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Trade Me Motors | AutoTrader NZ | Driven |
|---|---|---|---|---|
| Oct 2025 | 48.2% | 40.8% | 9.6% | 1.3% |
| Nov 2025 | 51.5% | 37.2% | 10.2% | 1.2% |
| Dec 2025 | 48.7% | 39.6% | 10.8% | 0.98% |
| Jan 2026 | 51.5% | 36.8% | 10.5% | 1.2% |
| Feb 2026 | 52.8% | 36.3% | 10% | 0.93% |
| Mar 2026 | 51.2% | 39% | 8.8% | 1% |
| Apr 2026 | 54.4% | 36.2% | 8.5% | 0.94% |
| May 2026 | 49.7% | 41.7% | 7.7% | 0.86% |
| Jun 2026 | 54.6% | 36% | 8.4% | 0.94% |
| Jul 2026 | 53% | 37.4% | 8.7% | 0.82% |
| Aug 2026 | 54.1% | 36.4% | 8.6% | 0.94% |
| Sep 2026 | — | — | — | — |
How has the AutoTrader NZ and Turners comparison changed over the last 12 months?
3 findings
- Turners was ahead of AutoTrader NZ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand moved from 9.6% to 8.6%, and its estimated monthly branded searches moved from 22.4K to 18.4K.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand moved from 48.2% to 54.1%, and its estimated monthly branded searches moved from 112K to 116K.
How did search popularity change for New Zealand car buying sites in August 2026?
2 changes
In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.
Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AutoTrader NZ’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoTrader NZ
7 branded search terms
- autotrader co nz
- autotrader nz cars
- autotrader nz cars for sale
- autotrader nz near me
- autotrader nz new zealand
- autotrader nz used cars
- autotradernz
Turners
34 branded search terms
- turner's auto
- turners
- turners auction
- turners auction damaged cars
- turners auction live
- turners auctions machinery
- turners auto
- turners avalon drive
- turners botany
- turners buy cars
- turners car auctions
- turners cars
- turners cars botany
- turners cars dunedin
- turners cars for sale
- turners cars near me
- turners cars new plymouth
- turners cars otahuhu
- turners cars sell my car
- turners cars te rapa road
- turners cars westgate
- turners cheap cars
- turners co nz
- turners crashed cars
- turners finance
- turners near me
- turners nelson
- turners nz
- turners online
- turners te rapa
- turners used cars
- turners westgate
- turners.co.nz
- turnerscars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.