Brandwave

How popular isAutoTrader NZ in search?

In August 2026, there were an estimated 18.4K branded searches for AutoTrader NZ in New Zealand which is down 18.2% over the last 11 months. AutoTrader NZ holds 8.6% estimated Share of Search among New Zealand car buying sites and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Turners54.1%
  2. Trade Me Motors36.4%
  3. AutoTrader NZ8.6%
  4. Driven0.94%
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Which car buying sites compete with AutoTrader NZ?

AutoTrader NZ against car buying sites in New Zealand, by month

Share of Search by month for Turners, Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersTrade Me MotorsAutoTrader NZDriven
Oct 202548.2%40.8%9.6%1.3%
Nov 202551.5%37.2%10.2%1.2%
Dec 202548.7%39.6%10.8%0.98%
Jan 202651.5%36.8%10.5%1.2%
Feb 202652.8%36.3%10%0.93%
Mar 202651.2%39%8.8%1%
Apr 202654.4%36.2%8.5%0.94%
May 202649.7%41.7%7.7%0.86%
Jun 202654.6%36%8.4%0.94%
Jul 202653%37.4%8.7%0.82%
Aug 202654.1%36.4%8.6%0.94%
Sep 2026————

  1. 1.Turners

    54.1%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +1 points

  2. 2.Trade Me Motors

    36.4%

    held 2nd · 77.9K estimated branded searches · -0.22% vs prior month · -1 points

  3. 3.AutoTrader NZ

    8.6%

    held 3rd · 18.4K estimated branded searches · +0.77% vs prior month · -0.2 points

  4. 4.Driven

    0.94%

    held 4th · 2K estimated branded searches · +16.9% vs prior month · +0.1 points

Compare search popularity between AutoTrader NZ and its closest rivals

How has branded search demand for AutoTrader NZ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AutoTrader NZ in New Zealand fell from 22.4K to 18.4K.
  • Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand decreased from 9.6% to 8.6%.
  • Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand peaked at 10.8% in December 2025 and was lowest at 7.7% in May 2026.

How did search popularity change for New Zealand car buying sites in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.

  2. In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.

  3. Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.

  4. Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

How is AutoTrader NZ measured?

Brandwave collects information about searches that people make online using AutoTrader NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • autotrader co nz
  • autotrader nz cars
  • autotrader nz cars for sale
  • autotrader nz near me
  • autotrader nz new zealand
  • autotrader nz used cars
  • autotradernz

Do you work for AutoTrader NZ? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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