AutoTrader NZ vs Driven:Which is more popular by branded search in New Zealand?
In August 2026, AutoTrader NZ had more branded searches than Driven among car buying sites in New Zealand. AutoTrader NZ was estimated to have 18.4K branded searches compared to Driven’s 2K, and held an 8.7% Share of Search versus Driven’s 0.95%.
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Which is more popular in search, AutoTrader NZ or Driven?
Compare the sites and auction houses New Zealanders use to buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AutoTrader NZ, Driven. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Trade Me Motors | AutoTrader NZ | Driven |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 41.1% | 9.7% | 1.3% |
| Nov 2025 | 51% | 37.5% | 10.3% | 1.2% |
| Dec 2025 | 48.1% | 40% | 10.9% | 0.99% |
| Jan 2026 | 51% | 37.1% | 10.6% | 1.2% |
| Feb 2026 | 52.3% | 36.6% | 10.1% | 0.94% |
| Mar 2026 | 50.8% | 39.3% | 8.9% | 1% |
| Apr 2026 | 54% | 36.5% | 8.6% | 0.95% |
| May 2026 | 49.3% | 42.1% | 7.8% | 0.86% |
| Jun 2026 | 54.2% | 36.4% | 8.5% | 0.94% |
| Jul 2026 | 52.6% | 37.7% | 8.8% | 0.83% |
| Aug 2026 | 53.6% | 36.7% | 8.7% | 0.95% |
| Sep 2026 | — | — | — | — |
How has the AutoTrader NZ and Driven comparison changed over the last 12 months?
3 findings
- AutoTrader NZ was ahead of Driven in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AutoTrader NZ’s estimated Share of Search among car buying sites in New Zealand moved from 9.7% to 8.7%, and its estimated monthly branded searches moved from 22.4K to 18.4K.
- Across the 11 months ending August 2026, Driven’s estimated Share of Search among car buying sites in New Zealand moved from 1.3% to 0.95%, and its estimated monthly branded searches moved from 3.1K to 2K.
How did search popularity change for New Zealand car buying sites in August 2026?
2 changes
Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.
Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AutoTrader NZ’s and Driven’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoTrader NZ
7 branded search terms
- autotrader co nz
- autotrader nz cars
- autotrader nz cars for sale
- autotrader nz near me
- autotrader nz new zealand
- autotrader nz used cars
- autotradernz
Driven
5 branded search terms
- driven cars
- driven cars for sale
- driven co nz
- driven nz
- driven used cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.