How popular isDriven in search?
In August 2026, there were an estimated 2K branded searches for Driven in New Zealand which is down 34.3% over the last 11 months. Driven holds 0.95% estimated Share of Search among New Zealand car buying sites and is ranked 4th of 4 competitors for search popularity.
Turners53.6%
Trade Me Motors36.7%
AutoTrader NZ8.7%
Driven0.95%
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Which car buying sites compete with Driven?
Share of Search by month for Turners, Trade Me Motors, AutoTrader NZ, Driven. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Trade Me Motors | AutoTrader NZ | Driven |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 41.1% | 9.7% | 1.3% |
| Nov 2025 | 51% | 37.5% | 10.3% | 1.2% |
| Dec 2025 | 48.1% | 40% | 10.9% | 0.99% |
| Jan 2026 | 51% | 37.1% | 10.6% | 1.2% |
| Feb 2026 | 52.3% | 36.6% | 10.1% | 0.94% |
| Mar 2026 | 50.8% | 39.3% | 8.9% | 1% |
| Apr 2026 | 54% | 36.5% | 8.6% | 0.95% |
| May 2026 | 49.3% | 42.1% | 7.8% | 0.86% |
| Jun 2026 | 54.2% | 36.4% | 8.5% | 0.94% |
| Jul 2026 | 52.6% | 37.7% | 8.8% | 0.83% |
| Aug 2026 | 53.6% | 36.7% | 8.7% | 0.95% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.6% | 114K | +4.4% | +1 points | |
| 2, held 2nd | 36.7% | 77.9K | -0.22% | -1 points | |
| 3, held 3rd | 8.7% | 18.4K | +0.77% | -0.1 points | |
| 4, held 4th | 0.95% | 2K | +16.9% | +0.1 points |
1.
53.6%
held 1st · 114K estimated branded searches · +4.4% vs prior month · +1 points
36.7%
held 2nd · 77.9K estimated branded searches · -0.22% vs prior month · -1 points
8.7%
held 3rd · 18.4K estimated branded searches · +0.77% vs prior month · -0.1 points
4.
Driven0.95%
held 4th · 2K estimated branded searches · +16.9% vs prior month · +0.1 points
Compare search popularity between Driven and its closest rivals
How has branded search demand for Driven changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Driven in New Zealand fell from 3.1K to 2K.
- Across the 11 months ending August 2026, Driven’s estimated Share of Search among car buying sites in New Zealand held steady, from 1.3% to 0.95%.
How did search popularity change for New Zealand car buying sites in August 2026?
4 changes
In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 52.6% to 53.6%.
In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.7% to 36.7%.
Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.
Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.
How is Driven measured?
Brandwave collects information about searches that people make online using Driven’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- driven cars
- driven cars for sale
- driven co nz
- driven nz
- driven used cars
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Is Driven your brand?
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