Brandwave

How popular isDriven?

In September 2026, people searched for Driven by name about 100 times in New Zealand, a 28.6% decrease from the previous year. These searches made up 0.05% of all New Zealand car buying site searches, placing Driven fourth out of four sites. When we asked both ChatGPT and Google AI Overviews about car buying sites, Driven appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Driven is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. TurnersShare of searches 53.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Trade Me MotorsShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. AutoTrader NZShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. DrivenShare of searches 0.05%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top car buying sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Driven was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Driven is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me Motors1st
  2. Turners2nd
  3. AutoTrader NZ3rd
  4. Driven4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Turners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me Motors3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AutoTrader NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Driven1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car buying sites

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which car buying sites compete with Driven?

Driven against car buying sites in New Zealand, by month

Share of searches by month for Turners, Trade Me Motors, AutoTrader NZ, Driven. The figures are in the table below the chart.

View monthly share of searches table
MonthTurnersTrade Me MotorsAutoTrader NZDriven
Oct 202548.2%41.6%10.1%0.06%
Nov 202551.5%37.8%10.7%0.06%
Dec 202548.3%40.3%11.4%0.05%
Jan 202651.4%37.5%11.1%0.03%
Feb 202652.6%36.9%10.5%0.07%
Mar 202651%39.7%9.2%0.06%
Apr 202654.4%36.7%8.9%0.05%
May 202649.4%42.5%8%0.05%
Jun 202654.5%36.6%8.8%0.05%
Jul 202653%37.8%9.1%0.05%
Aug 202654.1%36.9%8.9%0.04%
Sep 202653.9%38.4%7.6%0.05%

  1. 1.Turners

    53.9%

    Held 1st. 106K estimated branded searches, -4.2% vs prior month. Share -0.2 points.

  2. 2.Trade Me Motors

    38.4%

    Held 2nd. 75.3K estimated branded searches, +0.03% vs prior month. Share +1.5 points.

  3. 3.AutoTrader NZ

    7.6%

    Held 3rd. 14.9K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  4. 4.Driven

    0.05%

    Held 4th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

Compare popularity between Driven and its closest rivals

Every comparison with Driven

3 comparisons

How has branded search demand for Driven changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Driven in New Zealand fell from 140 to 100.
  • Across the 12 months ending September 2026, Driven’s share of searches among car buying sites in New Zealand held steady, from 0.06% to 0.05%.

How did search popularity change for New Zealand car buying sites in September 2026?

3 changes

  1. In September 2026, Trade Me Motors gained share of searches among car buying sites in New Zealand, from 36.9% to 38.4%.

  2. In September 2026, AutoTrader NZ lost share of searches among car buying sites in New Zealand, from 8.9% to 7.6%.

  3. Estimated monthly branded searches for Driven in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are Driven’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Driven’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • driven cars
  • driven used cars

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How the Brand Demand Index is measured

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