How popular isAutoTrader NZ?
In September 2026, people searched for AutoTrader NZ by name about 14,900 times in New Zealand, a 33.2% decrease from the previous year. These searches made up 7.6% of all New Zealand car buying site searches, placing AutoTrader NZ third out of four sites. When we asked both ChatGPT and Google AI Overviews about car buying sites, AutoTrader NZ appeared in three of the five answers and was the third most recommended of the four.
AutoTrader NZ is the third most searched of 4 competitors and the third most recommended in AI answers.
TurnersShare of searches 53.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Trade Me MotorsShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AutoTrader NZShare of searches 7.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
DrivenShare of searches 0.05%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top car buying sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AutoTrader NZ was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. AutoTrader NZ is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Trade Me Motors1st
- Turners2nd
- AutoTrader NZ3rd
- Driven4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Turners5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Trade Me Motors3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AutoTrader NZ3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Driven1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car buying sites
5 answers
Asked ChatGPT
“Which car buying site should I shop at in New Zealand?”
Asked ChatGPT
“What are the best car buying sites in New Zealand?”
Asked ChatGPT
“What's the best car buying site in New Zealand for used cars?”
Searched Google, AI Overview
“used cars nz”
Searched Google, AI Overview
“car auctions nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which car buying sites compete with AutoTrader NZ?
Share of searches by month for Turners, Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Trade Me Motors | AutoTrader NZ | Driven |
|---|---|---|---|---|
| Oct 2025 | 48.2% | 41.6% | 10.1% | 0.06% |
| Nov 2025 | 51.5% | 37.8% | 10.7% | 0.06% |
| Dec 2025 | 48.3% | 40.3% | 11.4% | 0.05% |
| Jan 2026 | 51.4% | 37.5% | 11.1% | 0.03% |
| Feb 2026 | 52.6% | 36.9% | 10.5% | 0.07% |
| Mar 2026 | 51% | 39.7% | 9.2% | 0.06% |
| Apr 2026 | 54.4% | 36.7% | 8.9% | 0.05% |
| May 2026 | 49.4% | 42.5% | 8% | 0.05% |
| Jun 2026 | 54.5% | 36.6% | 8.8% | 0.05% |
| Jul 2026 | 53% | 37.8% | 9.1% | 0.05% |
| Aug 2026 | 54.1% | 36.9% | 8.9% | 0.04% |
| Sep 2026 | 53.9% | 38.4% | 7.6% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.9% | 106K | -4.2% | -0.2 points | |
| 2, held 2nd | 38.4% | 75.3K | +0.03% | +1.5 points | |
| 3, held 3rd | 7.6% | 14.9K | -18.3% | -1.3 points | |
| 4, held 4th | 0.05% | 100 | +11.1% | 0 points |
1.
Turners53.9%
Held 1st. 106K estimated branded searches, -4.2% vs prior month. Share -0.2 points.
38.4%
Held 2nd. 75.3K estimated branded searches, +0.03% vs prior month. Share +1.5 points.
7.6%
Held 3rd. 14.9K estimated branded searches, -18.3% vs prior month. Share -1.3 points.
4.
Driven0.05%
Held 4th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.
Compare popularity between AutoTrader NZ and its closest rivals
Every comparison with AutoTrader NZ
3 comparisons
How has branded search demand for AutoTrader NZ changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for AutoTrader NZ in New Zealand fell from 22.3K to 14.9K.
- Across the 12 months ending September 2026, AutoTrader NZ’s share of searches among car buying sites in New Zealand decreased from 10.1% to 7.6%.
- Across the 12 months ending September 2026, AutoTrader NZ’s share of searches among car buying sites in New Zealand peaked at 11.4% in December 2025 and was lowest at 7.6% in September 2026.
How did search popularity change for New Zealand car buying sites in September 2026?
3 changes
In September 2026, Trade Me Motors gained share of searches among car buying sites in New Zealand, from 36.9% to 38.4%.
In September 2026, AutoTrader NZ lost share of searches among car buying sites in New Zealand, from 8.9% to 7.6%.
Estimated monthly branded searches for Driven in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.
How are AutoTrader NZ’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AutoTrader NZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- autotrader co nz
- autotrader nz cars
- autotradernz
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Is AutoTrader NZ your brand?
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