Trade Me Motors vs Turners:Which is more popular by branded search in New Zealand?
In August 2026, Turners had more branded searches than Trade Me Motors among car buying sites in New Zealand. Turners was estimated to have 114K branded searches compared to Trade Me Motors’ 77.9K, and held a 53.6% Share of Search versus Trade Me Motors’ 36.7%.
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Which is more popular in search, Trade Me Motors or Turners?
Compare the sites and auction houses New Zealanders use to buy and sell cars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turners, Trade Me Motors. The figures are in the table below the chart.
View monthly share of search table
| Month | Turners | Trade Me Motors | AutoTrader NZ | Driven |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 41.1% | 9.7% | 1.3% |
| Nov 2025 | 51% | 37.5% | 10.3% | 1.2% |
| Dec 2025 | 48.1% | 40% | 10.9% | 0.99% |
| Jan 2026 | 51% | 37.1% | 10.6% | 1.2% |
| Feb 2026 | 52.3% | 36.6% | 10.1% | 0.94% |
| Mar 2026 | 50.8% | 39.3% | 8.9% | 1% |
| Apr 2026 | 54% | 36.5% | 8.6% | 0.95% |
| May 2026 | 49.3% | 42.1% | 7.8% | 0.86% |
| Jun 2026 | 54.2% | 36.4% | 8.5% | 0.94% |
| Jul 2026 | 52.6% | 37.7% | 8.8% | 0.83% |
| Aug 2026 | 53.6% | 36.7% | 8.7% | 0.95% |
| Sep 2026 | — | — | — | — |
How has the Trade Me Motors and Turners comparison changed over the last 12 months?
3 findings
- Turners was ahead of Trade Me Motors in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand moved from 41.1% to 36.7%, and its estimated monthly branded searches moved from 95K to 77.9K.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among car buying sites in New Zealand moved from 47.9% to 53.6%, and its estimated monthly branded searches moved from 111K to 114K.
How did search popularity change for New Zealand car buying sites in August 2026?
2 changes
In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 52.6% to 53.6%.
In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.7% to 36.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Trade Me Motors’ and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trade Me Motors
10 branded search terms
- trade me cars
- trade me motors cars for sale
- trade me motors for sale
- trade me motors motorbikes
- trade me motors near me
- trade me motors new zealand
- trade me motors nz
- trade me motors used cars
- tradememotors
- www trademe motors
Turners
29 branded search terms
- turners
- turners auction
- turners auction damaged cars
- turners auction live
- turners auctions machinery
- turners auto
- turners avalon drive
- turners botany
- turners buy cars
- turners car auctions
- turners cars
- turners cars botany
- turners cars for sale
- turners cars near me
- turners cars otahuhu
- turners cars sell my car
- turners cars te rapa road
- turners cars westgate
- turners cheap cars
- turners co nz
- turners crashed cars
- turners finance
- turners near me
- turners nelson
- turners nz
- turners online
- turners te rapa
- turners used cars
- turners westgate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.