Brandwave

How popular isTrade Me Motors in search?

In August 2026, there were an estimated 77.9K branded searches for Trade Me Motors in New Zealand which is down 18% over the last 11 months. Trade Me Motors holds 36.4% estimated Share of Search among New Zealand car buying sites and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Turners54.1%
  2. Trade Me Motors36.4%
  3. AutoTrader NZ8.6%
  4. Driven0.94%
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Which car buying sites compete with Trade Me Motors?

Trade Me Motors against car buying sites in New Zealand, by month

Share of Search by month for Turners, Trade Me Motors, AutoTrader NZ. The figures are in the table below the chart.

View monthly share of search table
MonthTurnersTrade Me MotorsAutoTrader NZDriven
Oct 202548.2%40.8%9.6%1.3%
Nov 202551.5%37.2%10.2%1.2%
Dec 202548.7%39.6%10.8%0.98%
Jan 202651.5%36.8%10.5%1.2%
Feb 202652.8%36.3%10%0.93%
Mar 202651.2%39%8.8%1%
Apr 202654.4%36.2%8.5%0.94%
May 202649.7%41.7%7.7%0.86%
Jun 202654.6%36%8.4%0.94%
Jul 202653%37.4%8.7%0.82%
Aug 202654.1%36.4%8.6%0.94%
Sep 2026————

  1. 1.Turners

    54.1%

    held 1st · 116K estimated branded searches · +4.5% vs prior month · +1 points

  2. 2.Trade Me Motors

    36.4%

    held 2nd · 77.9K estimated branded searches · -0.22% vs prior month · -1 points

  3. 3.AutoTrader NZ

    8.6%

    held 3rd · 18.4K estimated branded searches · +0.77% vs prior month · -0.2 points

  4. 4.Driven

    0.94%

    held 4th · 2K estimated branded searches · +16.9% vs prior month · +0.1 points

Compare search popularity between Trade Me Motors and its closest rivals

How has branded search demand for Trade Me Motors changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Trade Me Motors in New Zealand fell from 95K to 77.9K.
  • Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand decreased from 40.8% to 36.4%.
  • Across the 11 months ending August 2026, Trade Me Motors’ estimated Share of Search among car buying sites in New Zealand peaked at 41.7% in May 2026 and was lowest at 36% in June 2026.

How did search popularity change for New Zealand car buying sites in August 2026?

  1. In August 2026, Turners gained estimated Share of Search among car buying sites in New Zealand, from 53% to 54.1%.

  2. In August 2026, Trade Me Motors lost estimated Share of Search among car buying sites in New Zealand, from 37.4% to 36.4%.

  3. Estimated monthly branded searches for Driven in New Zealand fell 34.3% over 11 measured months, from 3.1K to 2K in August 2026.

  4. Estimated monthly branded searches for AutoTrader NZ in New Zealand fell 18.2% over 11 measured months, from 22.4K to 18.4K in August 2026.

How is Trade Me Motors measured?

Brandwave collects information about searches that people make online using Trade Me Motors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • trade me cars
  • trade me motors cars for sale
  • trade me motors for sale
  • trade me motors motorbikes
  • trade me motors near me
  • trade me motors new zealand
  • trade me motors nz
  • trade me motors used cars
  • tradememotors
  • www trademe motors

Do you work for Trade Me Motors? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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