Brandwave

Nelson used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Car Company Nelson was the most searched among nelson used car dealerships in New Zealand, with an estimated 1.2K branded searches and 73.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Car Company Nelson73.5%
  2. Dayman Motors15.7%
  3. Houston Motor Group6%
  4. Value Vehicles4.8%

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Share of SearchLeaderboard

Compare Nelson used car dealerships using branded searches made in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nelson used car dealerships in New Zealand, by month

Share of Search by month for Car Company Nelson, Dayman Motors, Houston Motor Group, Value Vehicles. The figures are in the table below the chart.

View monthly share of search table
MonthCar Company NelsonDayman MotorsHouston Motor GroupValue Vehicles
Oct 202568.8%20.1%6.9%4.2%
Nov 202566.7%21.2%8.3%3.8%
Dec 202565.4%23.3%7.5%3.8%
Jan 202667.9%18.4%7.9%5.8%
Feb 202665%20.6%8.1%6.3%
Mar 202666.7%21.4%6.8%5.2%
Apr 202668%20.9%7.8%3.3%
May 202665.4%21.4%8.8%4.4%
Jun 202673.5%15.8%7.7%3.1%
Jul 202670.9%19.8%5.8%3.5%
Aug 202673.5%15.7%6%4.8%
Sep 2026————

This month’s ranking, August 2026

  1. held 1st · 1.2K estimated branded searches · 0% vs prior month · +2.6 points

  2. held 2nd · 260 estimated branded searches · -23.5% vs prior month · -4.1 points

  3. held 3rd · 100 estimated branded searches · 0% vs prior month · +0.2 points

  4. held 4th · 80 estimated branded searches · +33.3% vs prior month · +1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among nelson used car dealerships in New Zealand?

In August 2026, Car Company Nelson was the most searched among nelson used car dealerships in New Zealand, with an estimated 1.2K branded searches and 73.5% estimated Share of Search within this set. Dayman Motors is in 2nd place, 57.8 percentage points behind at 15.7% Share of Search.

New Zealand nelson used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Car Company Nelson68.8% → 73.5%73.5%Aug 202665%Feb 20261st
Dayman Motors20.1% → 15.7%23.3%Dec 202515.7%Aug 20262nd
Houston Motor Group6.9% → 6%8.8%May 20265.8%Jul 20263rd
Value Vehicles4.2% → 4.8%6.3%Feb 20263.1%Jun 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand increased from 68.8% to 73.5%.
  • Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand decreased from 20.1% to 15.7%.
  • Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand decreased from 6.9% to 6%.
  • Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand increased from 4.2% to 4.8%.
  • Across the 11 months ending August 2026, Car Company Nelson’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 73.5% in August 2026 and was lowest at 65% in February 2026.
  • Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 23.3% in December 2025 and was lowest at 15.7% in August 2026.
  • Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 8.8% in May 2026 and was lowest at 5.8% in July 2026.
  • Across the 11 months ending August 2026, Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand peaked at 6.3% in February 2026 and was lowest at 3.1% in June 2026.

How did search popularity change for New Zealand nelson used car dealerships in August 2026?

  1. In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 70.9% to 73.5%.

  2. In August 2026, Value Vehicles gained estimated Share of Search among nelson used car dealerships in New Zealand, from 3.5% to 4.8%.

  3. In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 19.8% to 15.7%.

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