Dayman Motors vs Houston Motor Group:Which is more popular by branded search in New Zealand?
In August 2026, Dayman Motors had more branded searches than Houston Motor Group among nelson used car dealerships in New Zealand. Dayman Motors was estimated to have 540 branded searches compared to Houston Motor Group’s 180, and held a 15% Share of Search versus Houston Motor Group’s 5%.
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Which is more popular in search, Dayman Motors or Houston Motor Group?
Compare Nelson used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dayman Motors, Houston Motor Group. The figures are in the table below the chart.
View monthly share of search table
| Month | Car Company Nelson | Dayman Motors | Houston Motor Group | Value Vehicles |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.7% | 6.3% | 5.1% |
| Nov 2025 | 73.2% | 17.4% | 5.9% | 3.5% |
| Dec 2025 | 70.5% | 18.5% | 6.3% | 4.8% |
| Jan 2026 | 69.5% | 17.3% | 7% | 6.3% |
| Feb 2026 | 70.3% | 17.8% | 6.2% | 5.6% |
| Mar 2026 | 68.9% | 18.9% | 6.2% | 6% |
| Apr 2026 | 70.7% | 18.2% | 6.3% | 4.8% |
| May 2026 | 71.6% | 19% | 6% | 3.4% |
| Jun 2026 | 73.5% | 16.5% | 6.5% | 3.5% |
| Jul 2026 | 73.1% | 18.3% | 4.3% | 4.3% |
| Aug 2026 | 75.6% | 15% | 5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Dayman Motors and Houston Motor Group comparison changed over the last 12 months?
3 findings
- Dayman Motors was ahead of Houston Motor Group in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dayman Motors’ estimated Share of Search among nelson used car dealerships in New Zealand moved from 17.7% to 15%, and its estimated monthly branded searches moved from 590 to 540.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand moved from 6.3% to 5%, and its estimated monthly branded searches moved from 210 to 180.
How did search popularity change for New Zealand nelson used car dealerships in August 2026?
2 changes
In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.
In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.
How each brand is measured
Brandwave collects information about searches that people make online using Dayman Motors’ and Houston Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dayman Motors
6 branded search terms
- dayman motors
- dayman motors nelson
- dayman motors nelson nz
- dayman motors used cars
- daymans
- daymans cars nelson
Houston Motor Group
3 branded search terms
- houston motor group nelson
- houston motors nelson nz
- houston motors nelson used cars
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.