How popular isHouston Motor Group in search?
In August 2026, there were an estimated 180 branded searches for Houston Motor Group in New Zealand which is down 14.3% over the last 11 months. Houston Motor Group holds 5% estimated Share of Search among New Zealand nelson used car dealerships and is ranked 3rd of 4 competitors for search popularity.
Car Company Nelson75.6%
Dayman Motors15%
Houston Motor Group5%
Value Vehicles4.4%
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Which nelson used car dealerships compete with Houston Motor Group?
Share of Search by month for Car Company Nelson, Dayman Motors, Houston Motor Group, Value Vehicles. The figures are in the table below the chart.
View monthly share of search table
| Month | Car Company Nelson | Dayman Motors | Houston Motor Group | Value Vehicles |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 17.7% | 6.3% | 5.1% |
| Nov 2025 | 73.2% | 17.4% | 5.9% | 3.5% |
| Dec 2025 | 70.5% | 18.5% | 6.3% | 4.8% |
| Jan 2026 | 69.5% | 17.3% | 7% | 6.3% |
| Feb 2026 | 70.3% | 17.8% | 6.2% | 5.6% |
| Mar 2026 | 68.9% | 18.9% | 6.2% | 6% |
| Apr 2026 | 70.7% | 18.2% | 6.3% | 4.8% |
| May 2026 | 71.6% | 19% | 6% | 3.4% |
| Jun 2026 | 73.5% | 16.5% | 6.5% | 3.5% |
| Jul 2026 | 73.1% | 18.3% | 4.3% | 4.3% |
| Aug 2026 | 75.6% | 15% | 5% | 4.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.6% | 2.7K | 0% | +2.4 points | |
| 2, held 2nd | 15% | 540 | -20.6% | -3.3 points | |
| 3, held 3rd | 5% | 180 | +12.5% | +0.7 points | |
| 4, held 4th | 4.4% | 160 | 0% | +0.1 points |
75.6%
held 1st · 2.7K estimated branded searches · 0% vs prior month · +2.4 points
15%
held 2nd · 540 estimated branded searches · -20.6% vs prior month · -3.3 points
held 3rd · 180 estimated branded searches · +12.5% vs prior month · +0.7 points
4.4%
held 4th · 160 estimated branded searches · 0% vs prior month · +0.1 points
Compare search popularity between Houston Motor Group and its closest rivals
How has branded search demand for Houston Motor Group changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Houston Motor Group in New Zealand fell from 210 to 180.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand decreased from 6.3% to 5%.
- Across the 11 months ending August 2026, Houston Motor Group’s estimated Share of Search among nelson used car dealerships in New Zealand peaked at 7% in January 2026 and was lowest at 4.3% in July 2026.
How did search popularity change for New Zealand nelson used car dealerships in August 2026?
4 changes
In August 2026, Car Company Nelson gained estimated Share of Search among nelson used car dealerships in New Zealand, from 73.1% to 75.6%.
In August 2026, Houston Motor Group gained estimated Share of Search among nelson used car dealerships in New Zealand, from 4.3% to 5%.
In August 2026, Dayman Motors lost estimated Share of Search among nelson used car dealerships in New Zealand, from 18.3% to 15%.
Value Vehicles’ estimated Share of Search among nelson used car dealerships in New Zealand has gained ground for 3 months in a row, from 3.4% to 4.4% in August 2026.
How is Houston Motor Group measured?
Brandwave collects information about searches that people make online using Houston Motor Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- houston motor group nelson
- houston motors nelson nz
- houston motors nelson used cars
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