Bowater Toyota vs Houston Motor Group:Which is more popular?
In September 2026, Bowater Toyota had more branded searches than Houston Motor Group among Nelson used car dealerships in New Zealand. Bowater Toyota had about 720 branded searches, while Houston Motor Group had 100. Bowater Toyota made up 27.6% of all Nelson used car dealership searches we track, and Houston Motor Group accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about Nelson used car dealerships, Bowater Toyota appeared in three of the four answers and Houston Motor Group in none.
Who do people search for more?
Bowater Toyota, about 7 searches for every 1 for Houston Motor Group
Who does AI mention more?
Bowater Toyota, mentioned in 3 of 4 answers, Houston Motor Group in 0
Who does AI recommend more?
Bowater Toyota, the only one of the two named
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Top Nelson used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bowater Toyota was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Houston Motor Group did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Turners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Bowater Toyota3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Get Cars Richmond3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Value Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Car Company Nelson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dayman Motors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Houston Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Nelson, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Nelson, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Nelson, New Zealand for a reliable used car?”
Searched Google, AI Overview
“nelson car yards”
Searched Google, AI Overview
“used car dealerships nelson”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bowater Toyota or Houston Motor Group more popular in search?
This chart shows how often people search Google for Bowater Toyota and Houston Motor Group by name. Each line represents a brand's share of searches for all seven Nelson used car dealerships we track, month by month, from searches in New Zealand.
Share of searches by month for Bowater Toyota, Houston Motor Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Bowater Toyota | Car Company Nelson | Dayman Motors | Value Vehicles | Get Cars Richmond | Houston Motor Group |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 28.2% | 15.3% | 11% | 4.7% | 5.5% | 3.9% |
| Nov 2025 | 30.3% | 27.3% | 14.8% | 12.1% | 5.3% | 5.3% | 4.9% |
| Dec 2025 | 30.1% | 31.2% | 13.8% | 12.4% | 5% | 2.5% | 5% |
| Jan 2026 | 29.7% | 28.8% | 15.7% | 10.8% | 6.5% | 3.6% | 4.9% |
| Feb 2026 | 32.7% | 29.3% | 13% | 10.3% | 6% | 4.7% | 4% |
| Mar 2026 | 29.4% | 28.4% | 15.5% | 12.9% | 6.5% | 3.5% | 3.9% |
| Apr 2026 | 34.7% | 27.5% | 14.9% | 11.5% | 4.2% | 2.7% | 4.6% |
| May 2026 | 33.8% | 26.8% | 14.5% | 11.9% | 5.9% | 2.6% | 4.5% |
| Jun 2026 | 34.2% | 23.7% | 19.4% | 9.5% | 3.9% | 3.6% | 5.6% |
| Jul 2026 | 30.8% | 26.1% | 17.4% | 11.2% | 5.1% | 5.1% | 4.3% |
| Aug 2026 | 35.4% | 26% | 17.3% | 7.9% | 5.8% | 4% | 3.6% |
| Sep 2026 | 34.9% | 27.6% | 14.9% | 9.2% | 5.4% | 4.2% | 3.8% |
How has the Bowater Toyota and Houston Motor Group comparison changed over the last 12 months?
3 findings
- Bowater Toyota was ahead of Houston Motor Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowater Toyota’s share of searches among Nelson used car dealerships in New Zealand moved from 28.2% to 27.6%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Houston Motor Group’s share of searches among Nelson used car dealerships in New Zealand moved from 3.9% to 3.8%, and its estimated monthly branded searches held steady at 100.
How did search popularity change for New Zealand Nelson used car dealerships in September 2026?
1 change
In September 2026, Bowater Toyota gained share of searches among Nelson used car dealerships in New Zealand, from 26% to 27.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bowater Toyota’s and Houston Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowater Toyota
1 branded search term
- bowater toyota
Houston Motor Group
2 branded search terms
- houston motor group
- houston motor group nelson
Other head-to-heads among Nelson used car dealerships
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