How popular isBowater Toyota?
In September 2026, people searched for Bowater Toyota by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 27.6% of all New Zealand Nelson used car dealership searches, placing Bowater Toyota second out of seven dealerships. When we asked both ChatGPT and Google AI Overviews about Nelson used car dealerships, Bowater Toyota appeared in three of the four answers and was the second most recommended of the seven.
Bowater Toyota is the second most searched of 7 competitors and the second most recommended in AI answers.
TurnersShare of searches 34.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st- Bowater ToyotaShare of searches 27.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Car Company NelsonShare of searches 14.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Dayman MotorsShare of searches 9.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Value VehiclesShare of searches 5.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top Nelson used car dealerships in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bowater Toyota was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bowater Toyota is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Turners3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bowater Toyota3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Get Cars Richmond3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Value Vehicles2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Car Company Nelson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dayman Motors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Houston Motor Group0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Nelson used car dealerships
4 answers
Asked ChatGPT
“Which used car dealership should I shop at in Nelson, New Zealand?”
Asked ChatGPT
“What are the best used car dealerships in Nelson, New Zealand?”
Asked ChatGPT
“What's the best used car dealership in Nelson, New Zealand for a reliable used car?”
Searched Google, AI Overview
“nelson car yards”
Searched Google, AI Overview
“used car dealerships nelson”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Nelson used car dealerships compete with Bowater Toyota?
Share of searches by month for Turners, Bowater Toyota, Car Company Nelson, Dayman Motors, Value Vehicles, Get Cars Richmond, Houston Motor Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Turners | Bowater Toyota | Car Company Nelson | Dayman Motors | Value Vehicles | Get Cars Richmond | Houston Motor Group |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 28.2% | 15.3% | 11% | 4.7% | 5.5% | 3.9% |
| Nov 2025 | 30.3% | 27.3% | 14.8% | 12.1% | 5.3% | 5.3% | 4.9% |
| Dec 2025 | 30.1% | 31.2% | 13.8% | 12.4% | 5% | 2.5% | 5% |
| Jan 2026 | 29.7% | 28.8% | 15.7% | 10.8% | 6.5% | 3.6% | 4.9% |
| Feb 2026 | 32.7% | 29.3% | 13% | 10.3% | 6% | 4.7% | 4% |
| Mar 2026 | 29.4% | 28.4% | 15.5% | 12.9% | 6.5% | 3.5% | 3.9% |
| Apr 2026 | 34.7% | 27.5% | 14.9% | 11.5% | 4.2% | 2.7% | 4.6% |
| May 2026 | 33.8% | 26.8% | 14.5% | 11.9% | 5.9% | 2.6% | 4.5% |
| Jun 2026 | 34.2% | 23.7% | 19.4% | 9.5% | 3.9% | 3.6% | 5.6% |
| Jul 2026 | 30.8% | 26.1% | 17.4% | 11.2% | 5.1% | 5.1% | 4.3% |
| Aug 2026 | 35.4% | 26% | 17.3% | 7.9% | 5.8% | 4% | 3.6% |
| Sep 2026 | 34.9% | 27.6% | 14.9% | 9.2% | 5.4% | 4.2% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.9% | 910 | -7.1% | -0.5 points | |
| 2, held 2nd | 27.6% | 720 | 0% | +1.6 points | |
| 3, held 3rd | 14.9% | 390 | -18.8% | -2.4 points | |
| 4, held 4th | 9.2% | 240 | +9.1% | +1.3 points | |
| 5, held 5th | 5.4% | 140 | -12.5% | -0.4 points | |
| 6, held 6th | 4.2% | 110 | 0% | +0.2 points | |
| 7, held 7th | 3.8% | 100 | 0% | +0.2 points |
1.
Turners34.9%
Held 1st. 910 estimated branded searches, -7.1% vs prior month. Share -0.5 points.
27.6%
Held 2nd. 720 estimated branded searches, 0% vs prior month. Share +1.6 points.
14.9%
Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -2.4 points.
9.2%
Held 4th. 240 estimated branded searches, +9.1% vs prior month. Share +1.3 points.
5.4%
Held 5th. 140 estimated branded searches, -12.5% vs prior month. Share -0.4 points.
4.2%
Held 6th. 110 estimated branded searches, 0% vs prior month. Share +0.2 points.
3.8%
Held 7th. 100 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Bowater Toyota and its closest rivals
Every comparison with Bowater Toyota
6 comparisons
How has branded search demand for Bowater Toyota changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bowater Toyota in New Zealand held steady at 1.6K.
- Across the 12 months ending September 2026, Bowater Toyota’s share of searches among Nelson used car dealerships in New Zealand decreased from 28.2% to 27.6%.
- Across the 12 months ending September 2026, Bowater Toyota’s share of searches among Nelson used car dealerships in New Zealand peaked at 31.2% in December 2025 and was lowest at 23.7% in June 2026.
How did search popularity change for New Zealand Nelson used car dealerships in September 2026?
6 changes
In September 2026, Bowater Toyota gained share of searches among Nelson used car dealerships in New Zealand, from 26% to 27.6%.
In September 2026, Dayman Motors gained share of searches among Nelson used car dealerships in New Zealand, from 7.9% to 9.2%.
In September 2026, Car Company Nelson lost share of searches among Nelson used car dealerships in New Zealand, from 17.3% to 14.9%.
In September 2026, Turners lost share of searches among Nelson used car dealerships in New Zealand, from 35.4% to 34.9%.
Estimated monthly branded searches for Value Vehicles in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
Estimated monthly branded searches for Get Cars Richmond in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are Bowater Toyota’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bowater Toyota’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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